PubMed · 10300589
Developing a diversification strategy.
Abstract
In the current environment, many hospitals are diversifying into new areas of business. These ventures, however, involve risk. This article outlines three points necessary in evaluating new ventures--rationale, degree of fit, and organizational culture--that will help ensure their success.
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M M Costello. 1986. Developing a diversification strategy.. https://pubmed.ncbi.nlm.nih.gov/10300589/
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