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Biomedical subjects

M M Costello

Publications and source records attributed to M M Costello.

13 recordsLinked to original sources
PubMed1998

Privatization, social structures and delivery of health care in the Slovak Republic.

Each country in Central and Eastern Europe has developed a variety of strategies for implementing interventions and improvements in their health care delivery system. Transformation efforts in the Slovak Republic have focused on decentralization, privatization, democratization and liberalization. While the pressures for change have unevenly fallen throughout Central and Eastern Europe, the Slovak Republic has initiated structural changes, particularly in the area of privatization. The concept of privatization requires further discussion especially when considering the principle of subsidiarity and the need to develop coherent social structures. Areas for structural changes in the Slovak Republic are examined in the area of privatization of transformation efforts. Characteristics of successful voluntary organizations in private economies are discussed with appropriate future concerns identified for further analysis.

Accreditation↗
PubMed1995

Clinical guidelines: a defense in medical malpractice suits.

Clinical pathways, or practice guidelines, have been gaining wider acceptance from physicians and hospitals seeking to constrain increasing operating costs for inpatient care. The authors believe that properly developed and agreed upon guidelines can also be used in certain cases as appropriate standards of care in determining if medical malpractice has occurred. Adherence to the guidelines could then be asserted by defendants as an affirmative defense in a medical malpractice suit.

Defensive Medicine↗
PubMed1994

Making hospital advertisements more readable and more effective.

Hospitals and other health care organizations make continuing use of newspaper and magazine advertising as part of their marketing programs. However, many institutions have questioned the effectiveness of advertising because they have not achieved the results they had hoped for. Part of the problem may lie in the fact that many hospital advertisements violate the principles of good copywriting. Well written advertisements will draw larger readership, and should subsequently prove more effective in helping the institution achieve its communications objectives.

Advertising↗
PubMed1988

What is "effective" hospital advertising?

Many hospitals are claiming poor results from their advertising efforts. However, the problems with hospital advertising may be a result of the lack of specific goals for the advertising programs. Rather than expecting a "quick fix" in the form of short-term increased utilization, hospital advertising goals should be specified in the form of communications objectives that take into consideration the process by which a consumer moves from "awareness" to "purchase" of a product or service. Russell H. Colley's writings for the Association of National Advertisers in the early 1960s can provide guidance for hospitals trying to specify advertising goals.

Advertising↗
PubMed1987

Hospital marketing revisited.

With more hospitals embracing the marketing function in their organizational management over the past decade, hospital marketing can no longer be considered a fad. However, a review of hospital marketing efforts as reported in the professional literature indicates that hospitals must pay greater attention to the marketing mix elements of service, price and distribution channels as their programs mature.

Hospital Administration↗
PubMed1986

Developing a diversification strategy.

In the current environment, many hospitals are diversifying into new areas of business. These ventures, however, involve risk. This article outlines three points necessary in evaluating new ventures--rationale, degree of fit, and organizational culture--that will help ensure their success.

Commerce↗
PubMedDate not supplied

Caution: business opportunity ahead.

Increasing competition in the market for health care services has led many providers to contemplate activities that would not have received consideration a decade ago. Entrepreneurial in nature, these endeavors require a form of business analysis with which many health care administrators are unfamiliar. Evaluation of health care business opportunities should include consideration of market perspective, relative difficulty of implementation and execution, likely response of competition, and unique aspects of the entrepreneurial personality when found in traditional health care organizations.

Economic Competition↗