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At least 37 records · Page 2Linked to original sources
PubMed1990

Public relations. Part I, A skill for nurses.

Public relations is a part of marketing. It is concerned with the promotion of a positive image of organizations and individuals. In this two-part series, the authors discuss how nurse administrators, managers, intrapreneurs, and entrepreneurs can use public relations strategies and techniques to advance their careers, organizations, and the profession. Although JONA readers may be familiar with many of these strategies, nurse administrators may wish to use the series to make their entire professional nurse staff aware of the value of the public relations process when it is operationalized throughout the nursing division. Part I describes the development of public relations, its role in marketing, nursing's publics, and the steps of the public relations process. It ends with the application of this process to career development.

Career Mobility↗
PubMed1998

Using public relations for a dental practice.

Public relations is a way of marketing a dental practice through the media and directly to potential patients without purchasing advertising time or space. Well-written press releases and follow-up phone calls targeted to the specific audience of various media outlets can result in stories that are worth more than purchased advertising. One key to successfully communicating to others through public relations is straightforward writing. The following article not only covers the variety of opportunities available to a dental practice through PR, it also serves as an excellent example of the style of writing that should be used for PR communications.

Humans↗
PubMed1988

Pharmacy public relations at a small rural hospital.

Pharmacy public relations at a 130-bed rural hospital are described. Pharmacists at this hospital worked through their public relations department to promote a favorable public image for the institution by staffing information booths at public gatherings, writing articles for local newspapers on health-related issues, writing and recording public-service announcements for radio and television, and making presentations at local church and civic organizations. These activities also focused on the hospital pharmacists' role as medication specialists. Within the hospital, pharmacists have used displays to explain pharmacy matters to physicians and nurses. Through external and internal public-relations projects, the role of the hospital pharmacist can be promoted.

Hospital Administration↗
PubMed1992

Effect of a public relations staff member on new patient visits in an established private practice.

The purpose of this study is to relate the short-term effect of implementation of a public relations program (internal marketing), utilizing a public relations staff member (PRSM) in an established pediatric dental private practice. The public relations staff member performed numerous duties previously performed by many staff members. The results showed an increase in new patients for the six months studied between 22 percent to 111 percent. The number of Hispanic new patients was also compared and also increased significantly. Consideration should be given to having a public relations staff member to handle all incoming calls.

Administrative Personnel↗