Building a new or better image for your practice through solid media relations (public relations and publicity).
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Public relations activities within the health care field are often taken for granted. Well-directed public relations efforts can not only greatly assist an organization's community- and investment-oriented goals, but help the media to properly report on events involving the health care firm. In this article, the author describes the steps to success in strategic public relations.
Public relations plays an important role in the marketing mix. To use public relations effectively, marketers should become more familiar with its function and techniques.
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This paper describes the methods employed and the results of a very large vision screening program co-sponsored by the State College of Optometry SUNY and WABC-TV. The paper is designed so that other groups might organize a similar public service program.
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This paper describes the management of public relations following an outbreak of multidrug resistant TB at a London hospital. Eight patients were involved, all of the secondary cases occurred in HIV seropositive patients, and three cases died. The paper describes how the the Incident Committee undertook to recall contacts of the cases for screening, inform the general practitioners of all of the contacts about their patients' exposure, warn other organizations and professionals interested or involved in the management of HIV in the London area as to the nature of the incident, and establish a helpline, before informing a wider audience through the EPINET, Communicable Disease Report and national press.
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