PubMed · 15574019
Management. Gently does it.
Abstract
Soft intelligence is information gathered from conversations, observations and experiences that allow judgements to be made. Research by York University shows that less than one in four of those interviewed used hard data to inform their judgements of NHS trusts. Sources of soft information can be direct: based on first-hand experiences; and indirect: the accounts and views of colleagues, patients, public, friends, journalists.
Explore related subjects
Keep this discovery
Explore connections, maps & timelines
Jay Bevington, Paul Stanton, Ron Cullen. 2004-11-11. Management. Gently does it.. https://pubmed.ncbi.nlm.nih.gov/15574019/
Cite the original work for its findings. Save a collection to share your selection of sources.