PubMed · 1480237
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M Billingsley. 1992. The permanent record.. https://pubmed.ncbi.nlm.nih.gov/1480237/
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Classifications of self-presentational behavior are reviewed for differences and similarities. Earlier classifications and recent empirical research are used as a basis for a taxonomy of four styles of self-presentation--assertive, offensive, protective, and defensive--according to the relevant self-presentational intentions and the level of activity involved. Each style is illustrated with typical behavioral examples, together with individual differences and possible consequences.
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