Medical practice management: marketing concepts for medical practices.
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TQM has a place in the medical practice. While it will require that the practice deal with the many barriers to change in the practice, the results can be significant. Increased patient satisfaction, lower costs, improved quality of work life, and increased productivity can enhance the working of a practice at a time when there are significant pressures on the practice and physicians. TQM may indeed be a way for a practice to take more control of this changing environment rather than being controlled by it.
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The Department of Family and Community Medicine of the Bowman Gray School of Medicine has developed a seminar series to train physicians to effectively and efficiently manage their practices.
The decreasing cost and increasing availability of computers have created both concern and desire on the part of the non-computer professional. This article provides basic information to use in the selection of microcomputer hardware and software. It is slanted toward the small practitioner, one to four physicians, and provides practical guidelines, definitions, and examples relevant for a small practice.
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Practice administrators often find that an unwritten part of their job descriptions is running interference when one of the group's physicians faces a malpractice lawsuit. Supporting the doctor in the work environment and encouraging open discussion about malpractice long before lawsuits occur is a key part of running an effective organization.
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Our organization has developed an approach to practice management that optimizes good results on many levels. This strategy, which sometimes is at odds with conventional medical practice management techniques. This article outlines efforts that could be applicable to a wide range of practices.
This article describes the performance appraisal process in terms of its three fundamental steps. defining job performance, measuring actual job performance, and providing job performance feedback. Given that most practice managers wear many hats and do not have extensive experience or staff support in human resources, the purpose of this article is to provide these busy individuals with useful, practical suggestions that should enhance the effectiveness of the performance appraisal process for nonphysician employees within the medical practice setting. Performance appraisal should be a priority for all practice managers, as the performance of individual employees represents the key to long-term success for any medical practice.
As the 1990s unfold, the challenges facing medical group practices are not likely to lessen. Traditional territorial boundaries will be blurred, and significant power shifts between physicians, hospitals, and other health care providers will likely occur. The well-managed group will be positioned to anticipate and react to abrupt changes in the rules and to take advantage of opportunities that typically accompany a dynamic market.
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