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Horizontal mergers in the United States health field: some practical realities.

During the past decade, 'merger mania' has been a striking trend in the US health field as a strategy to improve the integration of services, to reduce expenses, and to increase the ability of providers to manage risk-based payment. However, during the past quarter of a century limited operational and fiscal evidence has been published in both the health and general management literature that strongly supports the efficacy of horizontal mergers. This article further argues that a likely scenario over the next decade, in spite of disappointments among these mergers in effecting significant cost reductions, is for the US health networks to continue acquiring additional providers and insurers. After these alliances gain significant market penetration, they are expected to behave as oligopolists. For these mergers to eventually achieve their earlier projected savings, the health field's leadership will be forced to implement cost-cutting measures such as: more vigorously coordinating the network's key clinical services to reduce competition for revenues among the partners within an alliance, closing superfluous hospitals and centralizing expensive tertiary services, encouraging surplus physicians to relocate to under-served areas, and providing direction to carefully integrate the best elements of what the competitive and regulatory strategies are able to offer to improve access, social equity, quality of care, and to reduce total health expenditures.

Canada↗

Multi inter-organizational information systems: competitive strategies for teaching hospitals in the 1990s.

As the environment surrounding the health care industry has changed, the ability of administrators to manage these relationships remains very limited due to their ever-increasing complexity. These organizational relationships offer both challenges and opportunities for innovative strategies that address the issues of coordination and control. As these environmental changes take place, the application of information systems technology becomes more important for managing these relationships and achieving competitive advantages. A theoretical model is presented to serve as a basis for empirical investigations into the role of information systems technology in health care organizations--more specifically teaching hospitals.

Computer Communication Networks↗

The effect of changes in the financing and organization of health services on health promotion and disease prevention.

In sum, we are in the midst of a revolution in health care delivery. We have opportunities now to promote health and prevent disease that may disappear very quickly if action is not taken to encourage the participation in HP/DP of all health care professionals and health care delivery organizations. Some have argued that since these professionals have not been trained in health promotion and disease prevention, and have not shown sufficient commitment to its values, they should be passed over, written off. Given the huge resource base the health care delivery system represents, this may be a shortsighted approach. It could be argued equally that, like all major institutions in our society, the health care delivery system has a responsibility to participate in health promotion and disease prevention. More, given their fundamental concern with health, the health care delivery system should be taking the lead.

Commerce↗

Harry and Louise go to Washington: political advertising and health care reform.

Political advertising by interest groups trying to influence public policy has proliferated recently. Formerly the preserve of election campaigns, advertising has spread to policy arenas, such as abortion, trade, and health care. This article examines group lobbying for and against President Clinton's health care reform plan. Using a study of advertisements, a content analysis of news coverage, interviews with half a dozen leading figures in the debate during the spring of 1995, and an analysis of three national public opinion surveys designed to gauge the public response to health care ads, we investigate the media campaign on health care. Ads directed against the Clinton plan played a crucial role in the public's attaching negative connotations to some of its key elements. Grassroots campaigns can work either by mobilizing public opinion or by persuading political leaders that grassroots opposition exists to a particular program.

Advertising↗

Managed care and social work: constructing a context and a response.

Managed care is described as a strategy developed by the health care industry as a means to control profitability in the dispersement of health care resources. Control of utilization, cost and information are the essential elements of this strategy. The potential impact of each strategy on social work practice is explored. A number of suggestions are made to insure that managed care balances the needs of its corporate sponsors with those of the consumer public and providers of health care.

Clinical Protocols↗

Relationship marketing of health care plans: retaining corporate customers in a competitive environment.

Corporate employers have become major purchasers of health care. They are gatekeepers who decide whether to retain or drop an insurance company from the choice set offered to employees as well as whether to include new insurers into this choice set. If marketers of health maintenance organizations are to maintain their market share in this competitive environment, they need to understand issues considered important to corporate employers. This paper identifies the key drivers of satisfaction among corporate employers and shows the impact these key drivers have on overall satisfaction. More importantly, it demonstrates both theoretically and empirically that the impact of performance attributes on satisfaction is asymmetrical. Positive performances of attributes are shown to have smaller impacts on satisfaction than negative performances. The theoretical underpinnings of these phenomena are shown to lie in prospect theory. Finally, quantitative indicators are computed to aid managerial decision-making. Marketing managers of health insurance companies will optimize returns on their investment by understanding this asymmetric effect and eliminate existing deficiencies.

Economic Competition↗

A buying center approach to understanding health care marketing.

Decision-making regarding health care treatment is often a complex process involving a number of constituents. For health care providers, defining these constituents and their influences is critical to successful marketing. This article describes the concept of a Decision Making Unit (DMU), and provides an illustration of how it applies to the marketing of a Physical Rehabilitation Facility.

Community Participation↗

Prospects for single payer coverage after Harry and Louise.

PURPOSE OF THE STUDY: This paper considers evidence of indirect influences of the Harry and Louise media campaign on public support of single payer health coverage in a conservative state. DESIGN AND METHODS: Data from a statewide, representative public opinion survey on health reform conducted in Oklahoma over a two-year period, 1992-1994, were combined with data on the Harry and Louise media campaign broadcasts. A two-stage structural-equation model tested the hypothesis that support for single payer varied inversely with support for "mainstream" health reform. RESULTS: Findings support the hypothesis, providing evidence that a campaign affecting support for mainstream health reform inversely affects support for single payer, despite the tendency for support for health reform to correlate with support for single payer. IMPLICATIONS: Findings suggest that an unintended indirect effect of a campaign against mainstream health reform may have been increased support for single payer. Those proposing future reforms should be aware of available media technologies and how they will be used.

Adult↗

Political contributions from the health and insurance industries.

During a major election year, interest surges in discovering the sources of campaign funds for influential members of Congress and presidential candidates. This study traces the contributors from the health and insurance industries during the 1990 campaign and presents preliminary figures for the 1992 campaign. Health interests contributed $16.3 million to congressional candidates in 1990, many of whom sit on influential committees and subcommittees. The insurance industry gave $10.9 million that same year. In either case, more than half of the funds came from political action committees (PACs); the rest, from individuals. As of 30 June 1992 health industry PACs had given more than $8.3 million to candidates for federal office in the 1992 campaign; insurance PACs had contributed $6.4 million.

Data Collection↗