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Marketing of social services gains prominence in practice.

The author reviews the growth and development of social marketing practice as a social work strategy and describes how the different categories of marketing correspond to administrative, planning, and community organization practice. She illustrates the similarity between the social planning process and the market planning process in an effort to demonstrate that social marketing is a useful addition to decision making and planning in social service agencies. Social marketing theory, diffusion theory, and exchange theory provide the theoretical frameworks for the argument developed. Drawing upon these theories, the paper draws attention to the fact that marketing is rapidly gaining acceptance as a viable strategy in macro practice designed to attract and retain consumers of services, develop resources, and inform service providers and practitioners of practice issues and innovations.

Marketing of Health Services↗

Cultural interpretation services within a multicultural context: an exploration of the problematic and ethical issues facing social service institutions.

This paper explores the challenges for social service agencies which offer cultural interpretation services in their bid to meet the needs of service seekers and recipients from linguistic minorities. The author argues that cultural interpretation is provided by institutions that have done little more than add a service for clients from cultural minorities, while leaving intact their service structures--structures that have historically viewed language and "cultural differences" as problems. This orientation will need to change if these services are to be accessible and equitable for Canadians from linguistic and ethnic minorities. While cultural interpreters remain critical to service delivery, they need to work within institutions where service providers and administrators understand language as a cultural, social, and political instrument through which individuals articulate their identities, realities, and understandings of their cultural contexts and service needs. This paper concludes by identifying some of the ethical dilemmas and questions that attend the needed institutional changes.

Canada↗

Collaboration between the health and social services in England.

The English have organized their health and social services into two discrete organizations, which are funded and administered at different levels of government. This article examines obstacles to effective collaboration between the two services and between social workers and physicians.

England↗

Social services and Primary Care Groups: a window of collaborative opportunity?

This paper reports on the findings of two investigations into the relationship between social services and Primary Care Groups (PCGs): a national postal questionnaire and a series of regional seminars. The key findings of both explorations are summarised and placed in the context of other available evidence on the development of PCGs. Issues covered include: the background and status of social services representatives; preparation and support for the board role; feedback and accountability, and early contributions. It is concluded that progress is being made in bringing together the agendas and activities of PCGs and social services, and to a lesser extent the wider local authority, but that important obstacles remain in place. The enduring significance of the resource dependency model needs to be a key factor in emerging partnerships.

Journal Article↗

Use of nursing and social services by elderly patients discharged from hospital.

As part of a study to determine reasons for early unplanned readmission of elderly patients to hospital, the provision of nursing and social services before and after admission was assessed for two groups of patients aged 65 years and over. A random sample of 133 patients who had been readmitted in an emergency and 133 matched controls who had not been readmitted were interviewed. Prior to the first admission the readmitted patients had received more services than the control patients. A substantial number of patients had had some services organized for them before leaving hospital. There was a net increase in the provision of district nursing services for both groups. The readmitted group had significantly more nursing and social services both before and after discharge than the non-readmitted group. The level of district nursing, home help and social work all increased significantly with age. Problems were experienced with services after discharge from hospital. These included: no arrangements, delay in starting services and inadequate services to meet the patient's needs. Guidelines for the provision of nursing and social services after discharge of patients from hospital are suggested.

Aged↗

Tap your own Medicare risk members to supply needed social services for peers.

Start a Medicare peer volunteer program to meet your members' social service needs: For 11 years, Elderplan Inc. has used senior volunteers to effectively and inexpensively meet the social service needs of its frail and homebound members, plus gained loads of favorable publicity and community goodwill in the process. Find out the benefits of such a program and get some tips on how to start one at your organization.

Aged↗

Organizational characteristics influencing nursing home social service directors' qualifications: a national study.

This research sought to identify organizational characteristics associated with the amount of professional qualifications among a nationally representative sample of nursing home social service directors. A self-administered survey was sent to directors in 675 facilities randomly sampled from a federal database, excluding facilities with fewer than 120 beds that are not required to staff a full-time social worker. The response rate was 45 percent (N = 299). Univariate results showed that most respondents possessed a social work degree, most lacked licensure, and few were clinically supervised. A multiple regression analysis found that nonprofit, independently owned facilities in rural areas staffed social service directors who were significantly more qualified than directors in for-profit, chain-affiliated facilities in urban and suburban areas. Facilities with fewer psychosocial deficiencies and higher occupancy rates employed social service directors with greater qualifications. The implications of these findings for social work education, practice, policy, and research are discussed.

Administrative Personnel↗

Bridge to services: drug injectors' awareness and utilization of drug user treatment and social service referrals, medical care, and HIV testing provided by needle exchange programs.

Using qualitative interviews conducted in 1999, we examine awareness and use of drug user treatment and social service referrals, medical care, and HIV testing provided by needle exchange programs (NEPs) among injectors who use NEPs (N=26) and injectors who get their syringes from other sources (N=20). A four-category typology of NEP service knowledge and use emerges from these interviews: "Active involvement--use of services; "Stepping stone"--no use of services but knowledge that specific services are available; "Vague awareness"--nonspecific knowledge of service availability: and "Unaware:--no awareness of the service provision function of NEPs. We describe patterns of distribution of respondents among these categories and suggest policy implications.

Adult↗

Knowledge, uptake and availability of health and social services among Asian Gujarati and white elderly persons.

OBJECTIVES: To investigate factors affecting the uptake of health and social services by elderly Asian Gujarati. METHODS: Four hundred and five Hindu Gujaratis and 381 whites aged 65 years and over residing in Leicester were randomly sampled from the Leicestershire District FHSA list by a computerized method based on linguistic analysis of the patient's name. One hundred and fifty Hindu Gujaratis and 152 whites were interviewed with response rates of 72% for the Asian Gujaratis and 80% for the white groups. The outcome measures were the activities of daily living (ADLs), incontinence, auditory/ visual deficits, cardiovascular disease, cognitive impairment (measured by the Mini-mental State Examination), depression, use of GP and hospital services, knowledge of community health and social services, willingness to use, suitability and cultural accessibility. RESULTS: The poorer uptake of services by elderly Asian Gujarati could not be explained by better health. They were significantly more likely to be dependent in six of the 14 ADLs and had higher rates of diabetes and impaired vision. Significantly more Asian Gujaratis than whites lived with others (84 versus 52%, p < 0.0001) with a greater availability of alternative sources of help and support. The knowledge and understanding of services were significantly poorer in the Gujarati group; fewer Asian Gujaratis knew how to apply for services and of those applying, fewer had been successful. Where services had been obtained, the levels of dissatisfaction were higher in the Gujarati group. The literacy rates were low in the Gujarati sample with 79% being unable to read or write in English and 27% unable to read or write in their mother tongue. CONCLUSIONS: The lower uptake of services by elderly Asian Gujarati is not the result of better health but may be explained by greater family support together with a lack of knowledge of and dissatisfaction with what is available. Health services will need to reappraise and revise some of their practices if they are to cater adequately for this growing population with many needs as yet unmet.

Aged↗

The role of the certified social worker in England's social services.

With the reorganization of England's social services into a single unified system, the professional called the certified qualified social worker is playing a key role in the administration and delivery of community services. The author describes some of the worker's activities and also presents an overview of hospital, day treatment, and outpatient services for adult psychiatric patients in the county of Warwickshire. One of the most effective programs is a system of voluntary group homes, operated by an area council of churches, for former psychiatric inpatients.

Aftercare↗