[DAILY NEWSPAPERS AND THE PHYSICIAN].
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Recently, the role of doctors and managers in health care management has become a hot topic in the newspapers and public magazine in the Kingdom of Saudi Arabia. The aim of this paper is to contribute constructively and scientifically to this topical issue by emphasizing that commonality and interaction between medicine and management dictate more involvement of doctors in management. Although one may argue that doctors are usually not well trained in resources management, scientific evidence supports the need for more involvement of doctors in managing health care system. In addition, government needs to make a strategic shift towards high quality primary and preventive care to enable doctors in management role to maintain essential services and contain cost.
News media tracking can be used to understand the content of news coverage and quantify its influence on public opinion and the social environment. We hypothesize that a parsimonious sampling of public health news coverage can gather statistically equivalent information to capture a census of coverage. We tested two general approaches to sampling. First, we randomly selected articles within a timeframe. Second, we randomly selected dates during 2000. None of these strategies showed a substantial deviation from the 2000 census of articles. We conclude that sampling coverage can produce estimates statistically equivalent to a census. Researchers should utilize coverage sampling.
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