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LifeBridge Health, Baltimore, created a directory of its physicians, which developed into a 100-page consumer magazine titled Md.MD A Directory of the Region's Finest Physicians. Written and designed in-house, the premier edition paid for itself, thanks to publishing partner, Alter Communications. The premier edition was mailed to 50,000 Baltimore area homes last September.
Medical City, Dallas, launches a quarterly magazine titled, IN: Mind Body Life, as the final phase in its two-year branding campaign. In search of a unique style, the hospital worked with American Airlines' publishing house, AAP Custom.
Advertisements in magazines read by 12% or more of college students enrolled in an introductory nutrition class were surveyed for hidden food and nutrition messages. Meanings were identified by categories of activities, products, and people. Less than 10% of the ads featuring people fell into food categories. Of these, more were for alcohol and supplements; fewer were for basic or extra-calorie foods. Hidden messages for females could imply beauty through fashion products, beauty aids, and supplements but with a nutrition slimming plan. Males may be receiving a subtle message that food choices do not matter, and that alcohol and supplements are desirable in everyday life.
A system for objectively scoring the magazine picture collage was developed and applied to the collages of 12 psychiatric inpatients and 12 paired controls. As a group, the patient collages had fewer cuttings, tended to lack an overall balance and central theme, and contained fewer pictures of people and more of animals. The results are consistent with those reported by other researchers as well as with general clinical experience, and as such, lend support to the construct validity of the scoring system.
To contribute to an understanding of the magazine picture collage as a clinical assessment device, experienced psychiatric staff from various disciplines were asked to distinguish the collages of hospitalized psychiatric patients from those of paired controls, to note whatever descriptive and dynamic features about the individual that could be inferred from the collage, and to document what specific aspects of the collage were used in drawing the inferences. The raters, on the basis of the collage, were not able to distinguish the patients from the controls but were able to derive highly accurate inferences. The results were taken to indicate that, while the collage is best used as a means of assessing psychological processes as contrasted with assigning a diagnosis or predicting behavior, more rigorous research is needed to relate collage factors to personality factors.
A content-analysis of 125 magazine advertisements from 1975 to 1977 dealt with the image of old people especially sex-related aspects of their representation. This image can be described as positive, the two sexes being similar in all relevant dimensions. Most important result, however, is that old people are underrepresented and that their representation is not very differentiated including even restrictive elements. This is especially true for the old woman.
Editorial boards can be of tremendous help to a busy editor of a hospital-based newsletter or magazine. This article shows you how to develop the role of the editorial board member, make certain all members know and can achieve the editor's expectations, and chair a board that shares with you a commitment to excellence in publishing. These strategies apply to other in-house publications, such as school of nursing and association newsletters as well.
This nurse author has experience writing for the public. She shares her tips on how to analyze the consumer magazines in order to develop a successful manuscript targeted to their readership and style.
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Explore the source record for details and available documents.
Explore the source record for details and available documents.
Explore the source record for details and available documents.
Explore the source record for details and available documents.