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Results for “Creativity”

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PubMed2001

The ultimate creativity machine. How BMW turns art into profit.

Many companies face the challenge of balancing art with commerce. The conflict between corporate pragmatism and artistic passion and quality is persistent: designers chafe under corporate requirements, budgets, and deadlines, and nondesigners struggle to understand the business value of artistic choices. At German carmaker BMW, the fanaticism about design excellence is matched only by the company's driving desire to remain profitable. Global design director Chris Bangle presides over the intersection of art and commerce at BMW, managing the often-strained relationships among the designers, engineers, and business managers. Bangle goes to great lengths to protect his designers from the unproductive commentary of others in the company, literally posting "Stop: No Entry" signs on the design studio doors. He also protects the design process, making sure that time-to-market pressures do not harm the designs by shifting the focus to engineering too soon. As a mediator, Bangle appeals to the core values of the company and a deeply held sense about BMW-ness--a pride of product shared by everyone in the company that expresses itself in the classic quality of the cars. Every employee, designer and nondesigner alike, understands that if a car doesn't meet this standard of excellence, it's simply not a BMW--and customers won't buy it. Managing at the intersection of art and commerce means translating the language of art into the language of the corporation. In this First Person account, the author describes his inventive techniques for getting the best from his artists--and getting his ideas across to corporate managers.

Art↗
PubMed2001

Variability, constraints, and creativity. Shedding light on Claude Monet.

Recent experimental research suggests 2 things. The first is that along with learning how to do something, people also learn how variably or differently to continue doing it. The second is that high variability is maintained by constraining, precluding a currently successful, often repetitive solution to a problem. In this view, Claude Monet's habitually high level of variability in painting was acquired during his childhood and early apprenticeship and was maintained throughout his adult career by a continuous series of task constraints imposed by the artist on his own work. For Monet, variability was rewarded and rewarding.

Creativity↗
PubMed2001

The seductive lure of creative compensation.

In today's booming economy, the experienced development professional is being asked to take a more active role in the management of the organization. Not only is the development professional required to raise money in the traditional sense, but she is also being asked to create programs that will raise money in cyberspace, develop e-commerce ventures and product lines.

Administrative Personnel↗
PubMedDate not supplied

Creative use of format and color seen in healthcare system reports.

This category garnered the majority of entries. The reports of our winners, Nebraska Health System, Omaha, Neb.; Washoe Health System, Reno, Nev.; and Hurley Medical Center, Flint, Mich.; make generous use of photos to emphasize their caring philosophy and excellent care.

Annual Reports as Topic↗