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Area agencies ensure success of disaster drill.

Salem County (NJ) Memorial Hospital cooperated in an areawide disaster drill and found that it took large doses of planning and cooperation to coordinate the effort.

Community-Institutional Relations↗

The possible dream: the Navajo Nation Health Foundation.

The dream of high-quality health care for the Navajo began in Ganado, AZ, some 70 years ago. Now it has gone a step further through the work of the only hospital and clinic system in the United States that is owned and operated by American Indians.

Arizona↗

Assessing community attitudes toward mentally retarded persons.

Although many researchers have found evidence of discrimination toward retarded individuals in employment, education, and housing, attitude-survey researchers generally report acceptance of retarded people in the community (Gallup, 1976; Gottwald, 1967). To examine this discrepancy, we compared responses on a survey concerning retarded people of a "threat" group, who lived near a house for sale that was described as "having the necessary characteristics" for a potential group home, and a "nonthreat" control group. Analysis between and across groups yielded differences that have implications for public education efforts and the validity of the survey method for research on mental retardation.

Adult↗

Community participation in the certificate-of-need process: a look at ten-taxpayer groups in Massachusetts.

Certificate-of-need statutes give designated state agencies veto power over investment in health care facilities. Some states have sought to temper the arbitrary character of this power by expanding the opportunities for community input into the certificate-of-need process. Massachusetts, for example, has enacted a statute that allows groups of ten taxpayers to petition for a public hearing on any certificate-of-need application. Some observers question whether the benefits of taxpayer-group participation are substantial enough to compensate for the delays and abuses that the statute allegedly invites. To help resolve this question, this Comment examines historical data on Massachusetts taxpayer groups and on their activities and assesses the significance of their composition and tactics to the certificate-of-need process. Although flaws exist in the Massachusetts ten-taxpayer mechanism, in this writer's view it has succeeded partially in making the certificate-of-need process responsive to community opinion. Many groups lack the skills and qualities needed to make constructive use of the ten-taxpayer mechanism. Nevertheless, it serves a valuable purpose by creating a public forum for and by encouraging public participation in the certificate-of-need process, especially by those who might otherwise try to circumvent that process through use of special legislation, of private pressure, or of other similar means.

Certificate of Need↗

Marketing health care: its untapped potential.

Hospitals should not equate marketing with Madison Avenue styled promotional campaigns. A neutral instrument, marketing offers a range of highly developed basic techniques of data gathering, data analysis, market segmentation, advertising research, and a host of others, from which hospitals can pick and choose to discover the needs and desires of the communities they serve and to better meet these needs and desires.

Advertising↗