Search PubMed⌕ Search

SEARCH · Search PubMed

Results for “ADVERTISING”

Search indexed PubMed citations on genomics, clinical trials, systematic reviews and public health. Explore titles, authors and supplied subject terms, then open the PubMed record.

Quote a phrase for an exact phrase match. Source license links do not imply unrestricted reuse.

At least 1,171 records · Page 65Linked to original sources
PubMed1995

Affect and memory in advertising: an empirical study of the compensatory processes.

The influence of the affect dimensions (a) source identification, (b) attractiveness, and (c) fear appeal on memorization of a message by advanced Canadian students was investigated. Professionally designed commercials were used for the experiment. The results indicate a strong relationship between the three affective variables of the communication and the number of items in the respondents' memory. Two-way interactions between (a) attractiveness and identification and (b) attractiveness and fear were significant, as was the three-way interaction.

Adult↗
PubMed2003

Observations and advertising: controversies in the prescribing of hormone replacement therapy.

Since scientists in the 1930s discovered sex hormones, hormone replacement therapy (HRT) has been a source of considerable controversy and debate. This debate continues with the publication of the results of the Women's Health Initiative, a large randomized controlled trial that has once again altered the way women and their care providers view this therapy. Over the years the evidence increasingly has suggested that HRT is not effective for the prevention of cardiovascular disease in women. However, the prevailing opinion denied this, and millions of women were prescribed estrogen with or without progestin under the assumption that cardioprotection was possible. Why did this practice continue in the face of mounting evidence of harm? In this article we will explore the role that the media and pharmaceutical companies have played in the widespread use of these hormones despite evidence of significant side effects and lack of prevention efficacy.

Advertising↗