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PubMed1984

Competition.

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Costs and Cost Analysis↗
PubMed1998

Developing winning products, Part II.

Traditionally, the roles and methodologies of new-product designers and engineers have seemed diametrically opposed. This article discusses a development method that optimally embraces both roles and, with careful planning, may allow successful new products to be brought to market quicker than the competition.

Economic Competition↗
PubMed1989

Managing the market. Focusing on a select group of customers can keep an organization competitive.

The real challenge in healthcare marketing today is managing markets, focusing on selected groups of customers rather than on the organization or its services. Market management includes three distinct but related levels: Strategic market management assesses current and potential markets and chooses those the organization can serve best; segment management focuses on the needs and wants of subsets of chosen customers; and customer management reinforces long-term commitments to the organization. The patient care experience can be broken down into specific contacts with each staff member. The key to managing the experience is to identify and achieve standards of performance for each contact by examining what each event means to the patients and how patients judge each staff member, as well as the overall care experience. Regular feedback helps. An unavoidable risk in market management is that a given segment may decline in size, in need for services, or in cohesiveness as a segment. Yet those organizations which can identify the right segments and "manage" them effectively will have an advantage in a competitive market.

Consumer Behavior↗