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PubMed1999

[Feminization of the medical profession].

Although we can observe a real change in the participation of women in the medical profession, we must ask ourselves what feminisation means. Does it refer to the number of women, or to an eventual change in the content of the profession due to the fact that women are more oriented toward caring, empathy, relationships. The figures for Belgium show a real improvement in the presence of the women but not in the more prestigious specialisations like surgery or internal medicine.

Belgium↗
PubMed2000

The feminization of American medicine. The transformation of health care from a masculine orientation to a more feminine orientation requires a new marketing approach.

Although the transformation of American medicine in the last part of the twentieth century has been well documented, a major development that has significant implications for health care marketing has been essentially overlooked. This development has been the shift in health care from a primarily masculine orientation to a primarily feminine orientation. This shift has been driven by, among other factors, the transition from an acute care orientation to a chronic care orientation and calls for a qualitatively different approach to the marketing of health services.

Acute Disease↗