A marketing approach to employee/student development.
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Staff development integrates the needs of the individual and the organization in a growth-oriented approach to continuing education. Through this process, the technologist becomes intrinsically motivated to meet the challenge of change while contributing to the accomplishment of organizational goals.
In-service education is an institutional activity provided for one reason only: to improve the quality and productivity of the institution. The way an in-service program is carried out may foster the growth and development of the employees and give the individual employee a sense of self-direction, achievement, and even self-actualization. However, this is a by-product. In-service education has a utilitarian purpose and its purpose is clear. It does not need to be packaged under the guise of employee development. Individual growth and development take place within and outside the workplace. Individual initiative should provide the direction, not institutional programming.
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Burnout is a state of physical, emotional, and mental exhaustion caused by long-term involvement in situations that are emotionally demanding. It is not stress, per se, that causes burnout, as many thrive in stressful, demanding careers. Rather, burnout results when stress continuously outweighs the sense of effectiveness, accomplishment, and reward. And, this fate is sealed when one feels helpless to effect significant change in the conditions that fuel the stress. Establishing an organizational environment that reduces the risk of physician burnout requires a new commitment of resources, one that can be challenging to justify to decision-makers with a strictly short-term, bottom line orientation. The key issues to consider in shaping a physician career management program include: (1) entry of new physician employees into the organization; (2) productivity measures; (3) responsiveness to safety concerns; (4) administrative and policy issues; and (5) variety and growth opportunities.