Health promotion activity increases among Blues.
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Major changes have taken place in medical care in the past few years, including the way in which we pay for health care. Blue Cross and Blue Shield have kept pace with these changes through the development of HMOs, PPOs and more recently through Managed Care Benefits. They have been innovators in providing quality care at the lowest possible price, and have diligently attempted to unite the interests of physicians, institutions and employers for the benefit of the patient/employee. The following article describes how Blue Cross and Blue Shield have participated in this process.
The swift changes in the delivery and financing of health care have created something which the Blue Cross and Blue Shield organization has called "The New Health Care". Encompassing health maintenance organizations, preferred provider organizations, and managed care options, it is designed to help control health care costs by providing choice and flexibility for consumers and providers of care.
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Imaging technology puts insurance claims processing in a new time dimension, and Empire Blue Cross and Blue Shield has invested in a system it hopes will reshape customers' image of a huge bureaucracy.
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