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PubMed1982

Is optometry compatible with the changing health care and hospital scene in America.

The original intent of this study was designed to determine the feasibility of adding an optometric service to an established hospital environment. As the study progressed, it took on a broader perspective. It no longer appeared relevant whether or not one singled-out suburban hospital was ready and willing to add a necessary and beneficial service. It seemed more appropriate to look more closely at the changing national scene with the health care delivery system in a state of flux. The state of transition, in turn, would affect all institutions including the state of the profession, the hospital setting, the shift in population and even the definition of health care. This paper is limited to a background study of health and hospital care.

Delivery of Health Care↗
PubMed1978

The effects of advertising--lessons from optometry.

We examine the effect of advertising bans on the price of optometric examinations. Advertising is viewed as an information medium which enables consumers to search for lower prices, to the relative disadvantage of high-cost, low-volume sellers. Self-interest leads these sellers to support bans on advertising. An empirical section shows that price is 16 percent higher in states that ban optometric and optician price advertising, when examination length, procedures, and office equipment are held constant. The two advertising bans work by interaction--both must be present to raise significantly the price of eye examinations.

Advertising↗