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The influence of older consumers' information search activities on their use of health care innovations.

Research has yet to consider the relationship between the older consumers' information search and their use of health care innovations, despite suggestions that such a characterization may prove useful to marketing practitioners. In this investigation of a national sample of autonomous elderly consumers, distinct patterns of information search behavior are observed which distinguish adopters from nonusers of a pair of health care innovations. Implications for marketing health care innovations are discussed.

Aged↗

Understanding innovation in social service delivery systems.

Progress in the social services is driven by innovation. It depends on the ability of social work researchers and practitioners to find innovative solutions to the problems they face. Innovation entails the creation, adaptation, and adoption of new approaches to service delivery. The most fundamental type of innovation is the creation of a new service product. However, innovations in the way services are delivered are equally important. This paper provides a model for understanding innovation in social services.

Delivery of Health Care↗

The pivotal role of the academic health center.

Academic health centers (AHCs) now play major roles in the development, adoption, and evaluation of medical technologies; the provision of advice to other entities involved in medical innovation; and the education of current and future practitioners. However, recent and potential health care reform initiatives could make it increasingly difficult for AHCs to continue to play their historical roles in medical innovation. Policymakers are examining specific options that would explicitly cover the cost of some of these services but could take away some of the autonomy AHCs have enjoyed and could change the role of AHCs in technological innovation.

Academic Medical Centers↗

Environments for innovation in healthcare information technology.

Our nation's leaders have been aggressively touting the benefits of electronic health records. While the maturation of commercially available products has helped to foster adoption, emerging innovation is evolutionary rather than revolutionary. To create revolutionary healthcare IT, we need environments that allow rapid-cycle, iterative development, and evaluation of innovative healthcare IT in real-world settings.

Diffusion of Innovation↗

Diffusion of associate degree nursing programs among U.S. community colleges.

Examinations of the adoption and diffusion processes relative to innovations have focused on a variety of factors including the characteristics of the environment, the adoptive unit, and the innovation itself. This study explored the relationship between environmental factors, organizational characteristics, and the spread of 2-year associate degree nursing (ADN) programs among community colleges in the U.S. Data were secured from census materials, educational directories, community college catalogs, various other documents, and interviews with community college representatives. Results indicated that such factors as general population heterogeneity, change and wealth, and various measures of the need for nurses and nursing education were not useful predictors of the prevalence of ADN programs among the population of community colleges in a state. Two-year colleges that operated ADN programs were larger, wealthier, offered more occupational programs, and were more likely to be publicly controlled than were community colleges that had not adopted the ADN program feature. Analysis of case materials suggested that at the community level, hospitals and hospital-sponsored nursing schools were important factors in the community college's decision to adopt or reject the ADN program feature.

Communication↗