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Results for “Reference Books”

Search indexed PubMed citations on genomics, clinical trials, systematic reviews and public health. Explore titles, authors and supplied subject terms, then open the PubMed record.

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At least 559 records · Page 31Linked to original sources
PubMed1992

The value of physician advertising in the yellow pages: does the doctor know best?

The authors examine differences between physicians and consumers in their ratings of physician advertising in the yellow pages. Four versions of a hypothetical yellow pages ad were tested that differed in the amount and type of information included. The results provide some interesting insights into the value of the yellow pages as an advertising medium.

Advertising↗
PubMed1993

Library research.

Explore the source record for details and available documents.

Abstracting and Indexing↗
PubMedDate not supplied

The magic of writing.

The work of our daily lives leaves little time for the "accomplishment and recreation" of writing. Yet, writing accomplishes a vital service by connecting people with the world around them. It is possible to experience the joy of writing by developing some mastery of it. All writing begins with an idea; always consider that the problems you tackle today may be worth writing about tomorrow. You must collect research if you are to flesh out your ideas and get them onto paper. You will also need writing implements, a tape recorder and language references. When building an article, it helps to have an outline. You need to block off time devoted only to writing and set a deadline. A first draft is for getting ideas down on paper, and revisions are done to refine the presentation. Work on properly organizing and editing your material. Good word and sentence rhythm, carefully drawn word pictures, the use of pronouns to develop reader identification and buy-in and compelling leads and conclusions are some ways to make your writing more interesting.

Creativity↗
PubMedDate not supplied

The role of the Maternal and Child Health Handbook system in reducing perinatal mortality in Japan.

OBJECTIVE: The purpose of this paper is to demonstrate the direct and indirect roles of the Maternal and Child Health (MCH) Handbook in promoting overall improvement in maternal health and child care and to attempt to clarify the relationship between the use of the MCH Handbook and the reduced perinatal mortality in Japan. Another important objective is to propose possible future applications of the MCH Handbook, especially with respect to the networking function of providing client-care provider feedback, and the exchange of health data between the authorities and relevant medical societies. RESULTS: Japan has achieved a decline in neonatal mortality in the 30-year period from 1960 to 1990, from 17.0 to 2.6 per 1,000 live births. There is a correlation between the ratio of the number of Handbooks distributed and the actual number of births and the perinatal mortality. CONCLUSIONS: The wide use of the MCH Handbook system seems to have played an important role in bringing about this reduction and in maintaining the figure as one of the lowest in the world. The reduction of perinatal mortality through the use of the MCH Handbook in this country suggests a similar possibility for application in other nations. The Handbook could aid in the early recognition of high-risk pregnancy and thus reduce inappropriate use of medical resources. The system, with the establishment of a feedback system between the client and the authorities via the care provider, may improve health care in such areas as maternal mortality, toxemia of pregnancy, and diabetes mellitus.

Adult↗
PubMed1997

Use of a geriatric formulary in long-term care.

The use of drug formularies in nursing facilities (NFs) is a fairly new idea. A large long-term care pharmacy provider prepared a formulary specific to a geriatric population. This open formulary is contained within a handbook of clinical monographs, complete with dosing information, cost comparisons, and references to NF regulations affecting the use of particular drugs.

Aged↗