TEN sure ways to defeat any fund raising drive.
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"It's been tough going" for fund-raising since the economy began its downturn earlier this year, says John Good, vice-president for community relations and development at Beverly (MA) Hospital. Like many hospitals, his institution has been hit hard by declining corporate contributions. Fortunately, individuals have stepped in to pick up the slack for Beverly. But hospitals are competing with a host of other worthy causes for philanthropic dollars.
Modern technology and fierce competition for the philanthropic dollar have revolutionized fund raising. Some special approaches are now required. One approach this author recommends is the development of a symbolic theme appeal.
Myriad elements go into making a great fund-raising publication. Judges singled out three reports with content and design clearly aimed at thanking supporters and stimulating the flow of contributions. They are: Hurley Medical Center, Grand Rapids, Mich., first place; Hackensack University Medical Center, Hackensack, N.J., second place; and Clinton Memorial Healthcare Regional Health System Foundation, Wilmington, Ohio, third place.
This article shares some of the most important lessons I have learned in 31 years of marketing and fund-raising activities from five mentors. It also points out the critical role that mentors play in one's career.
The proliferation of government regulations are increasingly impinging on non-profit hospitals' ability to maneuver financially. The formation of a hospital foundation can help sequester assets, and spur fund raising while protecting tax-exempt status.
The case statement is the primary document upon which an organization bases its appeal for financial and philosophical support. This author points out how a well-constructed case statement can impact on fund raising success.
The collecting, maintaining and dispensing of data is not a topic for the timid. Data collection can be a fundamental tool or an insidious fifth column within an organization. Fund-raising execs and CEOs will inevitably meet this issue, either head on through foresight and planning, or unexpectedly by means of a distressed donor or angry prospect.
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Explore the source record for details and available documents.
Explore the source record for details and available documents.
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Explore the source record for details and available documents.
Explore the source record for details and available documents.
Explore the source record for details and available documents.
Explore the source record for details and available documents.
Explore the source record for details and available documents.