Facing up to compliance-failure with prescribed drug therapy.
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How does the population define health? To put to the test the techniques of a socio-psychological approach to this question, a study was made on a sample of the population of Lorraine who underwent a medical examination: a straight forward question on the best definition of health put to 4,000 participants received 6,172 replies which were classified according to 41 principal themes (or definitions), themselves logically grouped under 10 headings (or groups of definitions). In the different socio-professional categories, which proved to be the most relevant, there was a gradded series of health definitions. It thus appears that the health image varies according to the relationship of the individual to society through his job, since among manual workers the health image is more negative and socialized than among white collar workers where the image is more positive and personalized.
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Choosing the "right" trade name for a drug is important for the manufacturer, both because the name identifies the product and because it can create an image which helps the marketing and thus increases the sale of the drug. A name registered as a trade mark is the company's property and cannot be used by others. Choosing a good name from scratch is not easy, but several ground rules exist: Get as close as possible to the non-proprietary (generic) name, the name of the company, the properties of the drug, or a combination of these. Try to have the first letter of the name near the beginning (or the end) of the alphabet. Keep the name short and avoid names that could be difficult to pronounce or may have a bizarre meaning in other languages. In this article, examples of "good" and "bad" drug names are presented. Various aspects of the non-proprietary and chemical names of drugs are also discussed, as well as the risk of confusing different drugs that have names that look alike or sound alike.
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