"Intranets" bring the revolution home.
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We live in a fast moving-world. Business has accelerated to breathtaking speeds in the 1990s--and in the last few years the afterburner has really kicked in. The speed of change is overwhelming. Especially in health care, who has time to "live in the question?" We need to decide things quickly, get the decision out of the way, and move on, right? Maybe. Biology shows us that you can't plan ahead very far. New things come along that you don't even have a category for, and therefore you don't even see them. Things are going to happen that you literally have no notion are even possible. The key to succeeding in this environment? Don't plan ahead. Stay curious. Make small bets. Build organizational hothouses. Feed the seedlings that grow. The challenge is to remain curious, to live in the question, both personally and organizationally.
Conflict is an inevitable part of work and relationships. How it is handled determines what can and cannot be accomplished personally, professionally, and organizationally. The pressures and complexities of health care interactions breeds conflicts that require constant, skillful negotiation. Increasingly, health care leaders are recognizing that proficiency at recognizing sources of friction before trouble flares up and at managing and resolving disputes that do break out is an essential part of their executive "toolbox." Resources are now widely available for acquiring fundamental knowledge of dispute prevention and negotiation techniques, and for locating and engaging reliable expertise when third-party intervention appears necessarily to reconcile apparently intractable differences.
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With this issue, Marketing Health Services unveils an interview with an expert in health care marketing. As seen through the eyes of an industry leader, this regular feature identifies the cutting-edge developments, innovative approaches, and new ideas expected to significantly contribute to marketing in health care. In the first interview, Terrence J. Rynne, who, through his marketing consulting firm has served more than 600 hospitals nationwide, discusses the biggest trends in health care marketing and the top marketing approaches.
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We appreciate that the limits of medical discretion in penal execution have been clarified by the legislature with the law issued at August 26, 1999. From the point of view of a head of an institution, this law makes it possible to achieve acceptable results in any relevant case-combinations. The "circumspect head of an institution" should, as far as his general responsibilities allow, make use of his right to be informed in a very restricted way. This right is given by the particular conditions in penal execution. The implementation of this law within the institution requires the following: To inform the prisoners on the existing obligations and rights of information. To inform physicians working within institutions on a general level about existing duties without making provisions for particular cases. To name the recipients of information from the medical sector.
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