Antitrust and nearby hospital combinations.
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Hospital CEOs are mandated to ensure services of high quality at the same time that they control costs and limit malpractice exposure. Especially in resource-intensive specialties such as anesthesia and diagnostic imaging, use of exclusive contracts with physician groups may increase the CEO's ability to realize these objectives. However, exclusive contracts carry some risk; CEOs should know what these are and how to minimize them.
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The rapid changes in the health marketplace have opened the door for entrepreneurs. The author shows how entrepreneurs seek previously unthought of solutions to problems and through a team effort increase corporate value. According to the author, there is a specific profile of the successful entrepreneur. The qualities of the entrepreneur and the managers that work with them, therefore, are discussed in detail. Finally, several examples of problems in health care that present entrepreneurial opportunities are presented. The author includes scenarios for taking advantage of these opportunities.
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