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PubMed2004

Making history: lessons from the great moments series of pharmaceutical advertisements.

The authors shed light on present-day pharmaceutical advertisements by looking back to an important early chapter in pharmaceutical company-sponsored promotion: the Great Moments in Medicine and Great Moments in Pharmacy, a series of commercial paintings produced by Parke, Davis & Company between 1948 and 1964. Beginning in the early 1950s, Parke-Davis delivered reproductions of the Great Moments images to physicians and pharmacies throughout the United States and Canada and funded monthly pullout facsimiles in key national magazines. The images also appeared in calendars, popular magazines, and "educational" brochures. By the mid-1960s, articles in both the popular and the medical press lauded the Great Moments for "changing the face of the American doctor's office" while describing the painter, Robert Thom, as the "Norman Rockwell" of medicine. The authors' brief analysis uses source material including popular articles about the Great Moments, existing scholarship, previously unexamined artist's notes, and, ultimately, the images themselves to explain why these seemingly kitschy paintings attained such widespread acclaim. They show how the Great Moments tapped into a 1950s medical climate when doctors were thought of as powerfully independent practitioners, pharmaceutical companies begged the doctor's good graces, and HMOs and health plans were nowhere to be seen. The authors conclude by suggesting that the images offer important lessons for thinking about the many pharmaceutical advertisements that confront present-day doctors, patients, and other consumers.

Advertising↗
PubMed1995

Reaction to "talking" computers assessing health risks.

The authors examined reactions to AVIVA-a talking computer that assesses health risk, gives priorities for risk reduction, discusses risk reduction methods, and refers callers to additional information. Subjects' reactions to AVIVA were compared to receiving health information from magazines, television, or health professional. Data were collected from 96 randomly chosen employees of Cleveland State University. Employees were invited to participate based on a stratified sample that encouraged enrollment of men and women and enrollment of faculty, professional and nonprofessional staff. The majority (71%) of subjects with access to AVIVA used it. Those who did not use AVIVA gave various reasons; less than 4% did not participate in AVIVA because they objected to a computer giving advice regarding health risks. Subjects rated AVIVA as more accurate, easier to understand, more convenient, more affordable, easier to use, and more accessible than health education received from television, magazines, or health professionals. None of the at-risk subjects sought additional information from a library of videotapes available to them. Furthermore, there was no statistically significant difference between the control and the experimental groups in the intent to reduce risk factors. Therefore, despite use and satisfaction with AVIVA, the authors concluded that there was no impact on subjects' behavior or intent to change behavior.

Adult↗
PubMed2005

Does alcohol advertising promote adolescent drinking? Results from a longitudinal assessment.

AIMS: To examine the relationship between exposure to different forms of alcohol advertising and subsequent drinking among US adolescents and assess whether exposure to an alcohol and drug prevention program mitigates any such relationship. DESIGN: Regression models with multiple control variables examined the relationship between exposure to alcohol advertising in grade 8 and grade 9 drinking for two groups of South Dakotan adolescents: (1) seventh-grade non-drinkers (n = 1206) and (2) seventh-grade drinkers (n = 1905). Interactions between the intervention program and the significant advertising predictors were tested. SETTING: Forty-one middle schools in South Dakota, USA. PARTICIPANTS: A total of 3111 seventh-graders followed through grade 9. MEASUREMENTS: Advertising variables were constructed for four types of alcohol advertising-television, in-store displays, magazines and concession stands. Other predictors tested included measures tapping social influences, social bonds, problem behavior, alcohol beliefs, television exposure and demographics. FINDINGS: For seventh-grade non-drinkers, exposure to in-store beer displays predicted drinking onset by grade 9; for seventh-grade drinkers, exposure to magazines with alcohol advertisements and to beer concession stands at sports or music events predicted frequency of grade 9 drinking. Although exposure to television beer advertising had a significant bivariate relationship with alcohol use for grade 7 non-drinkers, it was not a significant predictor of drinking for either group in multivariate analyses. Participation in the prevention program, ALERT Plus, reduced future drinking for both groups and counteracted the effect of in-store beer displays. CONCLUSIONS: Several forms of alcohol advertising predict adolescent drinking; which sources dominate depends on the child's prior experience with alcohol. Alcohol prevention programs and policies should help children counter alcohol advertising from multiple sources and limit exposure to these sources.

Adolescent↗
PubMed1989

Farmer's lung in infants and small children.

A boy and a girl, 10 weeks and 3 years of age, respectively, were admitted to our department with low temperature, dry cough, fatigue and weight loss. In both patients pulmonary X-rays showed diffuse, bilateral, micronodular infiltrations, and sparse signs of fibrosis. Serum IgG and blood eosinophils were abnormally high. After a stay in hospital for 3 weeks, the patients recovered slowly. However, after a few days at home, they were readmitted with the same symptoms. Family histories revealed that the children lived on farms with huge grain magazines and dryers, where moist grain and straw were stored. Massive amounts of mould spores were cultured from the residential areas, and, in addition, the male patient had an elevated titer to Micropolyspora faeni and the female patient, elevated titers to Thermoactinomyces vulgaris, Micropolyspora faeni, Aspergillus fumigatus and Alternaria alternans. The patients and their families moved from the farms and, for approximately a year, have been without lung symptoms. Farmer's disease in infants and small children is extremely rare. However, the incidence may be increasing due to the tendency in latter years to decentralize grain dryers and store moist grain and straw in big magazines, often close to residential areas.

Child, Preschool↗
PubMed2006

The shape of beauty: determinants of female physical attractiveness.

Rarely has one research area gained as much attention as that which is observed for female physical attractiveness. The past decade has resulted in numerous, exciting developments, particularly with respect to three proposed determinants of beauty: waist to hip ratio (WHR), body mass index (BMI), and curvaceousness. The goal of our paper is to provide a highly necessary review of contemporary research on the female attractiveness, including an in-depth examination of these factors. In our review, we first discuss WHR, an index of fat deposition, which is calculated by measuring the circumference of the waist compared to the circumference of the hips. WHR is controlled by the sex hormones, and increases as women age, and hence, may influence perceptions of attractiveness. This factor has been hotly contested, as some researchers have claimed that a WHR of approximately 0.7 is universally most attractive, whereas others have found inconsistent findings, or suggest the importance of other factors, such as BMI. Body mass index (BMI), calculated by dividing the body weight (in kilograms) by height (in meters) squared, serves as a measure of body fat. Although WHR and BMI are correlated, they lead to different conclusions, and the importance of BMI as a measure of female attractiveness is debated in the literature. Similar to WHR research, BMI and its role in attractiveness is not cross-culturally consistent and is affected by the availability of resources within a given environment. It may be the case that both WHR and BMI influence female attractiveness. However, there has been little investigation of this possibility. We have explored this issue in our research, which revealed that both influence attractiveness, but in addition, we noticed that curvaceousness was also a factor. Curvaceousness is the degree of "hourglass" shape as determined, for example, by the size of the bust, relative to the circumference of the hips and waist, and the size of the buttocks. However, curvaceousness does not appear to be temporally stable as a marker of attractiveness, and it is not consistent across modes of presentation. For example, models in male-oriented magazines are more curvaceous than models in female-oriented magazines. In summary, faced with these recent findings, it is difficult to ascertain agreement among the various factors, especially when researchers investigate each determinant in isolation. We conclude that, although researchers have made many important initial steps in examining female attractiveness, there remains much to be discovered.

Beauty↗
PubMedDate not supplied

Reading epilepsy.

This is a report of a 21-year-old woman with reading epilepsy. Clinical and electroencephalographic (EEG) observations are presented while the patient read a news magazine in Spanish, read a magazine in English, read an announcement repetitively, viewed comic strips without legends, made a mathematical calculation. Only reading in Spanish produced clinical and EEG paroxysms. This case report supports the "communication" hypothesis as opposed to hypotheses that emphasize proprioceptive and other "lower order" stimuli in evoking seizures while reading.

Adult↗
PubMed2006

Use of herbal medicine and other dietary supplements in community-dwelling older people: Baseline data from the ginkgo evaluation of memory study.

OBJECTIVES: To analyze baseline data from the Ginkgo Evaluation of Memory (GEM) study, in which information was collected on the use of all dietary supplements. DESIGN: Cross-sectional regression analysis. SETTING: GEM study sites in California, Maryland, North Carolina, and Pennsylvania. PARTICIPANTS: The GEM study enrolled 3,072 ambulatory individuals aged 75 and older between September 2000 and June 2002. MEASUREMENTS: Self-reported use of dietary supplements and use identified through bottles brought to the clinic. RESULTS: Respectively, 59.4%, 66.6%, and 27.4% of the GEM study cohort used a multivitamin, at least one individual vitamin or mineral supplement, and some type of nonvitamin/nonmineral dietary supplement (NVNMDS). In logistic regression models, multivitamin use was associated with female sex, a higher income, a higher modified Mini-Mental State Examination score, difficulty with mobility, and asthma history; use of any other vitamin or mineral was associated with female sex, white race, nonsmoking, more years of schooling, difficulty walking, a history of osteoporosis, and reading health and senior magazines; and NVNMDS use was associated with residing in California, having difficulties with muscle strength, and reading health and senior magazines. CONCLUSION: There were substantial differences between individuals who used vitamins and minerals and those who used NVNMDS. These data require that trial investigators pay close attention to participant use of off-protocol dietary supplements. In addition, these findings may help identify elderly individuals likely to combine NVNMDS and prescription drugs.

Aged↗
PubMed1987

Use of mass-media and active involvement in a national dental health campaign in Scotland.

This paper describes the evaluation of a Dental Health Mass-Media Campaign directed at 5-7-yr-old children and their mothers. It aimed at increasing knowledge and awareness of dental health by making use of three different components: inserts in women's magazines; television commercial; material for home use distributed at schools. In order to study the relative recollection of the three components a representative quota sample of 164 mothers and 164 children were interviewed. The analysis of the results showed a high degree of recollection of the campaign in general. The material for use at home, distinguished from the other two components by demanding an active involvement of the participants, had the largest impact. The television commercial, merely demanding a passive involvement of the participants, was less well remembered, and the magazine insert had the lowest recollection. It is suggested that future national health education campaigns combine the mass-media approach to increase health awareness with active involvement activities to stimulate behavioural changes.

Adolescent↗
PubMed2004

Coverage and quality of oral cancer information in selected popular press: May 1998 to July 2003.

OBJECTIVES: A 1998 study demonstrated a lack of coverage about oral cancer in the popular press between April 1987 and April 1997. Since that study, several oral cancer-related activities took place, many of which could have increased the media's attention to oral cancer. Therefore, this study analyzed coverage and quality of oral cancer information in selected popular press between May 1998 and July 2003. METHODS: Articles from magazines and newspapers were retrieved from three databases and were analyzed by specific topics and subtopics for adequacy of content and accuracy of information. Articles were categorized as either "primarily oral cancer-related" or "primarily tobacco-related." RESULTS: Sixty articles were identified, 39 of which were included in the analysis (14 magazines; 25 newspapers). Seventeen articles were "primarily oral cancer-related," and 22 were "primarily tobacco-related." Seventy-two percent of the articles mentioned at least one risk factor for oral cancer, the most common being tobacco use (69%). Far fewer articles noted alcohol (10%) or the combined use of tobacco and alcohol (5%) as risk factors. Only 8 percent of the articles recommended an oral cancer examination. CONCLUSION: Despite local and limited national efforts and activities aimed at increasing public awareness of oral cancer, the popular press coverage of those activities was minimal or nonexistent.

Age Factors↗
PubMed1994

Professional and popular views of chronic fatigue syndrome.

OBJECTIVE: To study the coverage of the chronic fatigue syndrome in the popular and professional press. DESIGN: Search of all original research papers on the chronic fatigue syndrome published in British journals from 1980 onwards and of professional trade papers, national newspapers, and women's magazines. Interviews with six medical journalists. SETTING: British scientific, medical, and popular press. RESULTS: 37 (49%) articles in research journals did not favour organic causes and 23 (31%) favoured organic causes. By contrast 31 (55%) articles in the medical trade press and 118 (69%) in national newspapers and women's magazines favoured organic causes. CONCLUSIONS: Press coverage of chronic fatigue syndrome has amplified and distorted divisions in the research community concerning the chronic fatigue syndrome. Articles in the press concentrate on a simple medical model of illness reinforcing the stigma of psychological illness and dissatisfaction with traditional medical authority.

Attitude to Health↗
PubMed2003

Multiple sclerosis in nurse anaesthetists.

BACKGROUND: Volatile anaesthetics are chemically related to organic solvents used in industry. Exposure to industrial solvents may increase the incidence of multiple sclerosis (MS). AIM: To examine the risk among nurse anaesthetists of contracting MS. METHODS: Nurses with MS were identified by an appeal in the monthly magazine of the Swedish Nurse Union and a magazine of the Neurological Patients Association in Sweden. Ninety nurses with MS responded and contacted our clinic. They were given a questionnaire, which was filled in by 85 subjects; 13 of these were nurse anaesthetists. The questionnaire requested information about work tasks, exposure, diagnosis, symptoms, and year. The number of active nurse anaesthetists was estimated based on information from the National Board of Health and Welfare and The Nurse Union. Incidence data for women in the region of Gothenburg and Denmark were used as the reference to estimate the risk by calculation of the standardised incidence ratio (SIR). RESULTS: Eleven of the 13 nurse anaesthetists were exposed to anaesthetic gases before onset of MS. Mean duration of exposure before diagnosis was 14.4 years (range 4-27 years). Ten cases were diagnosed in the study period 1980-99, resulting in significantly increased SIRs of 2.9 and 2.8 with the Gothenburg and the Danish reference data, respectively. CONCLUSION: Although based on crude data and a somewhat approximate analysis, this study provides preliminary evidence for an excess risk of MS in nurse anaesthetists. The risk may be even greater than observed, as the case ascertainment might have been incomplete because of the crude method applied. Further studies in this respect are clearly required to more definitely assess the risk.

Adult↗
PubMed1982

Pornographic imagery and prevalence of paraphilia.

The authors classified 1,760 heterosexual pornographic magazines according to the imagery of the cover photographs. Covers depicting only a woman posed alone predominated in 1970 but constituted only 10.7% of the covers in 1981. Bondage and domination imagery was the most prevalent nonormative imagery and was featured in 17.2% of the magazines. Smaller proportions of material were devoted to group sexual activity (9.8%), tranvestism and transsexualism (4.4%), and other nonnormative imagery. The authors suggest that pornographic imagery is an unobtrusive measure of the relative prevalence of those paraphilias associated with preferences for specific types of visual imagery and for which better data are lacking.

Epidemiologic Methods↗
PubMed1998

Cost-effectiveness of television, radio, and print media programs for public mental health education.

Mass media campaigns to influence public attitudes and behaviors in the area of mental health must consider cost-effectiveness, which is based on actual costs, the number of people reached (exposures), and the impact of the program on the individual. Cost per exposure is a critical factor. The authors review their experience in developing media programs in several broadcast formats and in print. Their experience suggests that an effective television production has a very high per-exposure cost and that radio is a more cost-effective way to present health messages. Radio programs also have the advantage of reaching people in their homes or cars or at work. Brief segments may be particularly cost-effective because they can be can be inserted between programs during prime-time hours. Print media--newspapers, magazines, and newsletters--can be cost-effective if magazine or newspaper space is free, but newsletters can be costly due to fixed postage costs. One advantage of print is that it can be reread, clipped out, copied, and passed on.

Advertising↗
PubMed2001

Effects of d-amphetamine on the performance of rats in an animal analogue of the A-X continuous performance test.

Schizophrenia patients subjected to the A-X Continuous Performance Test (A-X CPT) show cognitive deficits that are thought to reflect impaired representation and maintenance of context information. An issue deserving attention is to what extent the acute amphetamine model of schizophrenia also models these cognitive deficits. The present experiment examined the effect of acute d-amphetamine (AMP) on the performance of rats in an animal analogue of the A-X CPT. Subjects first learned to solve an A --> X+, B --> X-, A --> Y- discrimination task, with A and B representing visual features; X and Y designating auditory target stimuli; --> signifying a serial presentation; and + and - referring to food reinforcement and non-reinforcement, respectively. Frequency of food-magazine visits was the dependent measure. After mastering the discrimination, rats received test trials under either saline or 0.5 mg/kg AMP (s.c.). At test, the interval between feature and target presentation was varied; reinforcement contingencies were maintained. AMP significantly impaired performance on the A --> X+/B --> X- discrimination by increasing the response level on B --> X- trials. AMP did not significantly affect performance on the A --> X+/A --> Y- discrimination. However, AMP also increased magazine responding in the absence of the presentation of features and targets. A parsimonious conclusion based on these preliminary results is that acute AMP does not affect processing of context information provided by the visual features in this procedure. It rather has a more non-specific response-enhancing effect, especially with respect to stimuli associated with the delivery of food.

Animals↗
PubMed2005

Suntans and sun protection in Australian teen media: 1999 to 2000.

In this study, the portrayal of tanned skin and sun protection in magazines, television programs, and movies popular with Australian adolescents were analyzed. Images of models in magazines (n = 1,791), regular/supporting characters in television programs (n = 867), and regular/supporting characters in cinema movies (n = 2,836)for the 12-month period August 1999 to July 2000 were coded and analyzed. A light tan was the most predominant tan level, and protective clothing was the most common sun protection measure displayed across all forms of media. There were significant associations between gender and tan levels in the television and movie samples. Although it is important to monitor the portrayal of tan levels and sun protection measures in media targeting adolescents, overall, the authors' findings revealed a media environment generally supportive of sun protection objectives.

Adolescent↗
PubMed1982

Communicating health information to urban Mexican Americans: sources of health information.

Data from a six-week hypertension campaign aimed at urban Mexican Americans were analyzed to document how they receive their health information and to identify the communication channels most likely to reach different segments of the Mexican-American community. The nine sources of information examined were doctor, nurse, pharmacist, family, friends, radio, newspaper, television, and magazine. The most common source of health information reported was doctor, followed by television, newspapers, magazines, family, and radio. Interview language (Spanish or English) was a significant predictor of the amount of health information received from all nine sources. Sex, family income, education, and age also were shown to affect the amount of health information received from various sources. Profiles of respondents most likely to use each source of health information are presented and implications for health educators are discussed.

Adolescent↗
PubMed2000

"The scarlet E": the presentation of epilepsy in the English language print media.

OBJECTIVE: To examine the coverage of epilepsy in English language newspapers and magazines to determine how they portray the medical risks associated with epilepsy, whether they report research and treatment advances accurately, whether stigmatizing biases toward persons with epilepsy persist, and to examine the sources of errors in reporting about epilepsy. BACKGROUND: The print media reflect and shape current views about epilepsy and other neurologic conditions. They also have the potential to further misconceptions about neurologic issues and particular brain disorders. Persistent myths about epilepsy, such as the ancient belief that it is a demonic disorder, can result in discrimination, emotional difficulties, and reluctance to seek effective treatment. METHODS: A large commercial database was used to search for stories about epilepsy from approximately 2,000 English language newspapers and popular magazines. Two epileptologists independently classified story themes and main sources, and screened for the presence of gross errors in 210 stories about epilepsy or seizures. The authors analyzed the metaphors and terminology used to describe seizures and epilepsy. RESULTS: The majority of English language print stories about epilepsy were accurate depictions of social and medical issues regarding the disorder, most commonly depictions of persons overcoming epilepsy and announcements of new therapies and reports of scientific advances. Thirty-one percent of the stories, however, contained gross errors, most commonly scientific inaccuracy, exaggerated treatment claims, and overestimates of the risks of dying during a seizure. New drug therapies were often described inaccurately by physicians and pharmaceutical spokespersons as curative and without side effects. Patients and their families frequently overemphasized the risk of dying during a seizure and misstated medical issues. Most celebrities with recurring seizures denied having epilepsy. Seizures were described with demonic imagery in 6% of stories. United States epilepsy associations discourage labeling patients as "epileptics"; however, the term was used in 45% of stories. CONCLUSION: Physicians and reporters should be aware of both professional and popular biases that influence the print media's presentation of the causes and consequences of epilepsy.

Anticonvulsants↗
PubMed1990

The media construct a menstrual monster: a content analysis of PMS articles in the popular press.

A content analysis was conducted to evaluate the description of premenstrual syndrome in magazine articles which appeared during the years 1980-1987. Seventy-eight articles were identified and evaluated for their discussion of symptoms and treatments, the language and terms used in the articles and their titles, and the types of issues covered by different kinds of magazines. The results indicate a strong bias in favor of reporting negative menstrual cycle changes. Articles are generally negative in tone and present a confusing array of symptoms and contradictory treatment recommendations. The media coverage of PMS supports the stereotype of the maladjusted woman. Implications of this negative coverage are discussed and recommendations to improve media reports of PMS are made.

Female↗