Search PubMed⌕ Search

SEARCH · Search PubMed

Results for “ADVERTISING”

Search indexed PubMed citations on genomics, clinical trials, systematic reviews and public health. Explore titles, authors and supplied subject terms, then open the PubMed record.

Quote a phrase for an exact phrase match. Source license links do not imply unrestricted reuse.

At least 451 records · Page 25Linked to original sources
PubMedDate not supplied

A time for reexamination: advertising of physician services.

How do consumers respond to advertising of physician services? In a thorough study undertaken by the author, this area is explored as well as the importance of consumer demographic characteristics and the appropriateness of the advertising media. The major implication of the study is that it is now time for reexamination of physicians' traditional abstinence from advertising. Tasteful advertisement of physician services cannot only provide benefits to the medical group, but also can answer the cries of consumers for more information.

Advertising↗
PubMed1986

An investigation of clients' and practitioners' views of the effect of physical therapy advertising and its content.

Physical therapists actively lobbied for, and gained from their association, the right to advertise. Not surprisingly, the display a positive attitude toward advertising and its effects on their profession. The authors examine professionals' and consumers' attitudes and desires toward physical therapy advertising. Results suggest the inclusion of experiential information in advertisements is warranted.

Advertising↗
PubMed1988

Consumer versus dentist attitudes toward dental services advertising.

The authors report the findings of a consumer survey and a dentist survey that were used to examine attitudes toward the advertising of dental services. The results clearly indicate positive consumer attitudes and negative dentist attitudes toward such advertising. Relatively few consumer demographic differences are noted, though younger dentists appear to have more positive attitudes toward dental services advertising than their older colleagues. The results suggest significant opportunities for dentists in dental services advertising.

Adult↗
PubMed1999

Gender display in Scandinavian and American advertising for antidepressants.

This study examines whether depiction of users of antidepressants in advertisements for antidepressants in the 1995 issues of the major medical journal in each of Denmark, Finland, Norway, and Sweden differs from that in the American Journal of Psychiatry. The results show that the people shown in the Danish, Finnish, and Norwegian journals are predominantly women, whereas depiction of users in the American and Swedish advertising is predominantly of couples. The portrayals in the 1995 advertising are of antidepressants as female gendered; a feature that was not seen in advertising for psychotropic drugs in the Nordic countries in the 1980s.

Advertising↗
PubMed1999

[The development of the Japanese pharmaceutical industry (part 7). Histories of medical advertisements from Taisho Era till Showa Era].

Medical advertisements in newspapers have been used quite often as a means of sales promotion since the Meiji Era. Medical advertisements were quantitatively the leading advertisements in Japanese newspapers from the Taisho Era to early in the Showa Era. When World War II broke out, the quanity of advertisements in newspapers decreased markedly. After the war ended, the quantity of radio commercials for medicine increased quite rapidly. In the 1960s, however, pharmaceutical companies were criticized for over-promoting and improperly using medicines.

Advertising↗
PubMed2002

Alcohol advertising and youth.

This article presents the proceedings of a symposium at the 2001 Research Society on Alcoholism meeting in Montreal, Canada. The symposium was organized and chaired by Joel W. Grube. The presentations and presenters were (1) Introduction and background, by Susan E. Martin; (2) The effect of alcohol ads on youth 15-26 years old, by Leslie Snyder, Mark Hamilton, Fran Fleming-Milici, and Michael D. Slater; (3) A comparison of exposure to alcohol advertising and drinking behavior in elementary versus middle school children, by Phyllis L. Ellickson and Rebecca L. Collins; (4) USC health and advertising project: assessment study on alcohol advertisement memory and exposure, by Alan Stacy; and (5) TV beer and soft drink advertising: what young people like and what effects? by Meng-Jinn Chen and Joel W. Grube.

Adolescent↗
PubMed2004

[Historical study of a moth repellent "Fujisawa Camphor" (4) - newspaper advertisements for "Fujisawa Camphor" in the Meiji Era].

Newspaper advertisements were frequently available as one way of communicating news about new products to the general public during the middle of the Meiji Era. The first newspaper advertisement of "Fujisawa Camphor"' appeared in the Osaka Asahi on June 1, 1989. At that time, the newspaper advertisements of OTC were brilliant and the space taken by them was large, in some cases covering a full page. They appeared daily. However, the ad for Fujisawa Camphors was small and simple. The appeal points of the Fujisawa Camphor advertisement were as follows: 1. Fujisawa Camphor, crystals of refined camphor, are hard and colorless.2. It is effective for insecticide and prevents moisture.3. It is widely used by governments and the military.4. It removes bad smell to protect against infectious diseases.

Advertising↗
PubMed2005

Limited availability of psoriasis and phototherapy care: an analysis of advertisements.

Because the number of dermatologists remains stable, patients with medical dermatologic conditions such as psoriasis may find it increasingly difficult to access dermatological treatment. Measuring the competition in the marketing of dermatologic care may provide insight into the availability of dermatology services. The purpose of this study was to determine to what extent dermatologists are using the Yellow Pages to advertise to patients with psoriasis. We performed a quantitative and qualitative assessment of dermatologists' Yellow Pages advertisements in small cities and the ten largest metropolitan regions in the country. Per capita, more advertisements were found in smaller markets than larger markets and a higher percentage was descriptive rather than just a name, address and phone number. Cosmetic and surgical advertisements were more common than psoriasis ads in both markets. Cosmetic ads were more prevalent in larger markets. In all regions, psoriasis and psoriasis treatment ads were least common. These findings raise the concern that incentive structures in the United States healthcare system do not adequately support delivery of dermatologic care for psoriasis. Efforts to promote psoriasis care should be encouraged.

Advertising↗
PubMed1991

[Attitude of a group of South Africans toward advertising by dentists in private practice].

The advertising of dental services in South Africa is controlled by rules and regulations of the South African Medical and Dental Council. According to these, advertising is not permissible with the exception of specified professional information which may be made known only by means of a nameplate and an entry in a telephone directory. Questionnaires were sent to a randomised sample of 2,100 persons in order to determine the attitude of South Africans towards advertising by private practitioners. According to information obtained from this study there is a strong indication that consumers of dental services prefer a freer form of advertising by dentists in the private practice.

Adult↗
PubMedDate not supplied

The impact of mass media advertising on a voluntary sterilization program in Brazil.

The effect of magazine advertising on vasectomy acceptance was tested in São Paulo, Brazil. Four advertisements ran for ten weeks in eight magazines. Clinic performance doubled during the campaign and stabilized at 54 percent higher than baseline. The advertisements selectively attracted the target audience without bringing in large numbers of ineligible candidates, completely avoided negative reactions, and recruited men previously unexposed to vasectomy. The cost of the advertising campaign was offset by additional revenue generated by the increase in vasectomies performed. The results suggest that while interpersonal communications can maintain performance in voluntary sterilization programs, mass media promotion may be necessary for program growth.

Advertising↗
PubMed1989

[Television, advertising, and nutritional behavior of children].

The more and more prevalent misuse of custom of TV programs is a society's phenomenon, specially in the rich countries. This misuse is particularly dangerous for children, because of the implication of three factors: repercussion on health and familial climate, inauspicious impact of advertisings and nibling's phenomenon. Therefore, the children are manipulated, even if they keep a critical mind; in fact, they are very receptive, and by seduction-persuasion, they undergo an indoctrination according to the felt pleasure. In order to better understand the importance of this phenomenon day be day, an inquiry has been realised in school, near 509 pupils from 6 to 10 years old, in Moselle, and near they relatives, thanks to a questionnaire concerning the interdependance between TV, advertisings and nutritional behavior of children. The results demonstrate that more than 97% of children look at TV almost each day, the weekly average being about 25 hours, that's to say 2 H 40 the days with school and 5 H the free days. 75% of children practice the nibbling during the projection of programs. The power of advertising for foods is very strong: 75% of children eat them regularly. Then there is a defect of normal diet of children, under the pressure of a sure indoctrination induced by the advertisings. This is a social phenomenon capable to lead progressively to pathological consequences: obesity, cardio-vascular diseases, degenerative troubles.(ABSTRACT TRUNCATED AT 250 WORDS)

Advertising↗
PubMed1989

The cigarette advertising broadcast ban and magazine coverage of smoking and health.

At the time of the cigarette broadcast advertising ban, which took effect in 1971, cigarette manufacturers rapidly shifted advertising expenditures from the broadcast media to the print media. In the last year of broadcast advertising and the first year of the ban, cigarette ad expenditures in a sample of major national magazines increased by 49 and then 131 percent in constant dollars. From an 11-year period preceding the ban to an 11-year period following it, these magazines decreased their coverage of smoking and health by 65 percent, an amount that is statistically significantly greater than decreases found in magazines that did not carry cigarette ads and in two major newspapers. This finding adds to evidence that media dependent on cigarette advertising have restricted their coverage of smoking and health. This may have significant implications for public health, as well as raising obvious concerns about the integrity of the profession of journalism.

Advertising↗
PubMed1987

Advertising in dentistry.

Due to a rapid increase of unemployment among dentists in many countries, the interest in advertising as a means of stimulating the demand for dental care is increasing. In some countries (i.e. USA, Canada, Finland and Holland) campaigns have been organized and the results have been published. In order to give as complete a picture as possible of all promotional activities in the field of dentistry, the member organizations of the FDI have been asked to answer the following questions: (1) Are individual dentists in your country allowed to solicit new patients by means of advertisements? (2) Do you, as an organization, have guidelines for your members in this respect? (3) Have there been any joint promotional activities by dentists in your country aimed at increasing the demand for dental care? (a) If so, in what form (e.g. advertisements, television or radio commercials)? (b) How much money was invested in such activities? (c) What were the results achieved? The results are presented. The effectiveness of specific methods used in stimulating the demand for dental care are analysed. Moreover, a comparison is made between studies on the attitudes of dentists toward advertising in Holland and the United States.

Advertising↗
PubMed1994

Understanding advertising in pet nutrition.

Advertising is part of the effort to attract attention of consumers to products, in this case, pet foods. It is generally benign in its effect, but it can be misleading, although rarely deliberately so. It uses a specialized vocabulary, which must be mastered if one is to understand what is intended. For all of the expense and effort, advertising figures directly in relatively few decisions to purchase. Its main intention is to call our attention to a particular pet food and to give that product an image. If the pet food does not perform in the consumer's hands, then all of the advertising on earth will not be persuasive. On the other hand, if a product performs well, the word-of-mouth will be positive and that mode of advertising is one of the most effective.

Advertising↗
PubMedDate not supplied

[Older employees in job advertisements in regional and national daily newspapers. Results of a pilot study].

The aim of this pilot study is to investigate the importance of chronological age, sex, functional and extra-functional qualifications and job experience in the advertisements for positions in daily journals. For that purpose a content analysis was carried out with 450 advertisements in national and 150 advertisements in regional papers. The general result is, that persons in the second half of their lives are rarely searched and that there are distinct differences in the job requirements in the advertisements of national and regional journals.

Adult↗
PubMed1993

[An analysis of drug advertising in non-specialty medical journals].

It has been evaluated drug advertisement in four medical journals during 1989. A questionnaire allows us to evaluate pharmacological and advertising data. The main results obtained are the following: amoxicillin + clavulanic acid was the more advertising drug; the ratio publicity/pharmacological information was 3:1; 60% of the advertising products were new drugs, and only a 6% were essentials drugs according to WHO; slogans were acceptable; generally, aspects such as dosage and toxicology are referred. However, it is necessary to improve information about drug use in elderly patients, patients with impaired renal functional, as well as the necessary information in adverse drug reactions.

Advertising↗
PubMed1993

Physician advertising.

Practically nonexistent until the late 1970s, advertising by physicians has become commonplace. Although informational and educational advertising may contain information that potential patients may find to be useful, laudatory and predatory advertising are unethical and may be patently illegal. There is a conflict between the obligations of a physician to his patients and the intentions of advertising. The role of the Federal Trade Commission and state regulations are discussed.

Advertising↗
PubMed1997

A longitudinal study of the attitudes of the dental profession towards competition and advertising.

In 1985, members of the dental profession and of four other professional groups in New Zealand were surveyed to establish their attitudes towards the developing commercialisation of their professions, particularly towards advertising. This survey was repeated in 1988, and repeated again in 1994. The results of the three surveys are presented in this paper. Over the survey period there has been a steady, if undramatic, movement of attitudes to a position that is more favourable towards the concept of an openly competitive profession. The use of informative advertising by dental practices had gained widespread acceptance by 1994, but there was still considerable opposition to persuasive advertising. However, there are still areas of professional practice, notably matters concerned with fees, where there is widespread opposition to competition and advertising.

Advertising↗