Agencies raise eyebrows at selling receivables.
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The average base salary for hospital chief executive officers rose 9.7% this year to $150,800, according to a survey conducted by Hay Management Consultants and Modern Healthcare. That's down from the 10.9% increase last year, but is still considered high. As hospital executives' pay continues to rise, board members, community leaders and the local press are beginning to ask whether hospitals are getting their money's worth.
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Hospitals hunting for a new marketing edge have found it--awards. The latest is the Choice Award, sponsored by an alliance formed by Ric Parr (left). This new focus on highlighting performance and service through laurels reflects a widening trend in consumer-driven healthcare.
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