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Long-term semantic memory versus contextual memory in unconscious number processing.

Subjects classified visible 2-digit numbers as larger or smaller than 55. Target numbers were preceded by masked 2-digit primes that were either congruent (same relation to 55) or incongruent. Experiments 1 and 2 showed prime congruency effects for stimuli never included in the set of classified visible targets, indicating subliminal priming based on long-term semantic memory. Experiments 2 and 3 went further to demonstrate paradoxical unconscious priming effects resulting from task context. For example, after repeated practice classifying 73 as larger than 55, the novel masked prime 37 paradoxically facilitated the "larger" response. In these experiments task context could induce subjects to unconsciously process only the leftmost masked prime digit, only the rightmost digit, or both independently. Across 3 experiments, subliminal priming was governed by both task context and long-term semantic memory.

Attention↗

Affective habituation: subliminal exposure to extreme stimuli decreases their extremity.

Following a functional perspective on evaluation, the authors hypothesized that subliminal exposure to extreme stimuli (e.g., extremely negative or positive words) would lead these stimuli to be perceived as less extreme. This process--affective habituation--was tested in 4 experiments. In Experiment 1, participants were subliminally exposed to extremely positive and extremely negative words. In a subsequent explicit-judgment task, these words were rated as less extreme than extreme words that had not been presented. In Experiment 2, these results were replicated with an implicit evaluation measure. In Experiments 3 and 4, subliminal exposure to extreme positive and negative words made the words "behave" as words that are only moderately positive or negative. Several implications are discussed.

Adaptation, Psychological↗

Anxiety sensitivity: the role of conscious awareness and selective attentional bias to physical threat.

Selective attentional biases were examined amongst individuals varying in levels of physical anxiety sensitivity. The dot-probe paradigm was used to examine attention towards anxiety symptomatology, social threat and positive words. Stimuli were presented above (unmasked) and below (masked) the level of conscious awareness. High physical anxiety sensitivity was associated with attentional vigilance for anxiety symptomatology words in both unmasked and masked conditions. For positive words, however, those high in anxiety sensitivity were found to avoid such stimuli when they were masked, whereas they exhibited a relative vigilance when unmasked. If the differences between awareness conditions are reliable, then the impact of the automatic vigilance for threat might be modified by conscious attempts to direct attention towards other types of stimuli.

Adult↗

The subliminal mere exposure effect does not generalize to structurally related stimuli.

R.F. Bornstein (1994) questioned whether subliminal mere exposure effects might generalize to structurally related stimuli, thereby providing evidence for the existence of implicit learning. Two experiments examined this claim using letter string stimuli constructed according to the rules of an artificial grammar. Experiment 1 demonstrated that brief, masked exposure to grammatical strings impaired recognition but failed to produce a mere exposure effect on novel structurally related strings seen at test. Experiment 2 replicated this result but also demonstrated that a reliable mere exposure effect could be obtained, provided the same grammatical strings were presented at test. The results suggest that the structural relationship between training and test items prevents the mere exposure effect when participants are unaware of the exposure status of stimuli, and therefore provide no evidence for the existence of implicit learning.

Adult↗