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At least 235 records · Page 13Linked to original sources
PubMed2006

Draw out the stress!

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Adaptation, Psychological↗
PubMed1990

[Yes, I'm quitting: a scripto-visual tool on anti-smoking for functionally illiterate women. Problems and educational research].

In Montreal a team of social workers has developed a scripto-visual method for breaking tobacco dependency. It is intended for functionally illiterate women between 18 and 35 years old with less than nine years of schooling. Before testing it on the target population, the team completed a developmental experiment with the goal of evaluating and measuring the efficacity of this method. The article presents the various components of the manual and summarizes the findings. The preparation of the manual naturally took into consideration the diverse factors affecting the decision to begin smoking as well as the arguments advanced for breaking the habit. These included: stressing the personal advantages (increased self-esteem and self-confidence); taking the guilt out of this behaviour by revealing its impact and the link between social and advertising incentives to smoke; offering women a means of verbalizing their situation; dedramatizing relapses to maintain self-respect; presenting specific devices to facilitate this step. Comic strips are the principal support mechanism. These present information on the causes and consequences of tobacco dependency and illustrate its effects. They also introduce practical ways to assist the target population in breaking the habit and provides examples of activities which boost motivation and will power. In order to analyse the manual, sessions were organized with potential users. They were invited to complete a short questionnaire, to participate in mock exercises and to comment on the visuals. Beyond the message conveyed, the intention was to measure interest and assimilation.(ABSTRACT TRUNCATED AT 250 WORDS)

Adult↗
PubMedDate not supplied

Cartoon humor in nursing education.

The use of cartoons and humor in nursing education has had a positive effect on learning: Humor promotes group unity, relieves tension, and stimulates creative thinking. Cartoons have been used to help nursing students identify and examine stereotypes, an important part of their education, because they must provide care to many people of different ages and cultural backgrounds.

Adaptation, Psychological↗
PubMed1991

RJR Nabisco's cartoon camel promotes camel cigarettes to children.

OBJECTIVES: To determine if RJR Nabisco's cartoon-theme advertising is more effective in promoting Camel cigarettes to children or to adults. To determine if children see, remember, and are influenced by cigarette advertising. DESIGN: Use of four standard marketing measures to compare the effects of Camel's Old Joe cartoon advertising on children and adults. SUBJECTS: High school students, grades 9 through 12, from five regions of the United States, and adults, aged 21 years and over, from Massachusetts. OUTCOME MEASURES: Recognition of Camel's Old Joe cartoon character, product and brand name recall, brand preference, appeal of advertising themes. RESULTS: Children were more likely to report prior exposure to the Old Joe cartoon character (97.7% vs 72.2%; P less than .0001). Children were better able to identify the type of product being advertised (97.5% vs 67.0%; P less than .0001) and the the Camel cigarette brand name (93.6% vs 57.7%; P less than .0001). Children also found the Camel cigarette advertisements more appealing (P less than .0001). Camel's share of the illegal children's cigarette market segment has increased from 0.5% to 32.8%, representing sales estimated at $476 million per year. CONCLUSION: Old Joe Camel cartoon advertisements are far more successful at marketing Camel cigarettes to children than to adults. This finding is consistent with tobacco industry documents that indicate that a major function of tobacco advertising is to promote and maintain tobacco addiction among children.

Adolescent↗
PubMed1990

Health in strip cartoons.

Strip cartoons are among the most vivid means of communication at our disposal, and they are particularly popular with the young. Medical matters have featured in many stories, though usually in a peripheral role. Could more be done to use this powerful medium, or would deliberate exploitation destroy it?

Cartoons as Topic↗