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Results for “Pamphlets”

Search indexed PubMed citations on genomics, clinical trials, systematic reviews and public health. Explore titles, authors and supplied subject terms, then open the PubMed record.

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PubMed1991

The nontraditional use of commercial advertising in prescriber education.

The availability of prescribing guidelines for antibiotics stimulated audits of antibiotic use in Melbourne hospitals. Following such audits, an advertising campaign to change prescribing was conducted at The Royal Melbourne Hospital. The success of this pilot study prompted a wider campaign to examine the power of marketing techniques in influencing prescribing. The Therapeutics Committee of the Victorian Medical Postgraduate Foundation (VMPF-TC) was established to administer this project and to undertake promotional activities. The Victorian Drug Usage Advisory Committee, which was established to advise the Minister for Health on matters relating to drug usage in public hospitals, recommended that posters be used in hospitals to promote rational and cost-effective drug therapy. The VMPF-TC was asked to prepare posters for sale to hospitals on the basis that economies of scale could make it financially viable. Oral rather than parenteral administration of antibiotics was chosen as the theme for the first poster.

Advertising↗
PubMed1992

Owing patients an explanation.

Some hospitals are trying to improve relationships with patients by making their bills easier to understand or providing material that helps patients make sense of those pages of charges. These hospitals are trying to make a patient's last contact with a facility a more pleasant one, to deflect arguments over bills and accelerate payments.

Forms and Records Control↗
PubMed1992

Avoiding malpractice claims for lack of informed consent.

While malpractice claims alleging lack of informed consent are proliferating, the courts are requiring more detailed information regarding the risks of proposed treatment. Increased use of consent forms and brochures designed to provide comprehensive, objective information for specific procedures could help physicians avoid most of these types of claims.

Acquired Immunodeficiency Syndrome↗

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