The effect of context on discrimination and bias in recognition memory for pictures and words.
When the context accompanying a to-be-remembered word is changed between study and test, recognition memory is impaired. The deleterious effect of context change on recognition memory can be viewed as support for encoding specificity theory, semantic theory, or the existence of two bases for recognition. A fourth possible interpretation, examined here, is that the effect of context change on recognition memory is due to an accompanying change in response bias, rather than a "true" decrease in sensitivity to old and new items. In two experiments, the effect of context change on discrimination and bias in recognition of simple line drawings and their names was examined. Bias was measured using two measures shown by Snodgrass and Corwin (1988) to be theoretically independent of their associated discrimination measures. Context change produced marked conservatism in response bias in both experiments but demonstrated an effect on discrimination in the second experiment only. The shift from a neutral to a conservative response strategy as a result of context change may also be seen in other experiments, in which the same experimental paradigm was used with a variety of stimulus materials. We suggest that the major effect of context manipulation is to produce a change in bias. A stimulus in a familiar environment appears to be more familiar than a stimulus in a strange environment, regardless of its old/new status. In addition, there appears to be a true decrease in discrimination with context change, but this is more difficult to detect. The finding that pictures, which are less polysemous than words, are as affected by context change as words are supports encoding specificity theory over semantic theory.