PubMed · 8778944
Contemporary marketing.
Abstract
Practice success in the near future will only come to those of us who become formidable marketers. Veterinarians are running out of leverage. Profitable vaccines, ovariohysterectomies, castrations, and declaws have been reduced to a commodity. We must learn how to differentiate our services from these average or standard services.
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R D Clark. 1996. Contemporary marketing.. https://doi.org/10.1016/s1096-2867(96)80008-9
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