PubMed · 7413402
Color-word connotative incongruity: a replication.
Abstract
The previously reported effect of slower color-naming speed for connotatively inconsistent color-word combinatios was investigated. As before, the effect was found when connotatively consistent cards were presented for color naming before connotatively inconsistent cards.
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D R Ridley. 1980. Color-word connotative incongruity: a replication.. https://doi.org/10.2466/pms.1980.50.3c.1309
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