How to do it. Be interviewed.

Do your key stakeholders (staff, physicians, and patients) consider your organization to be exceptional? Has your organization invested the resources necessary to support staff and physicians in delivering the high level of care they strive to give? An organization's managers who can enthusiastically answer "yes" to these questions are in a good position to promote its healthcare system aggressively. Managers who cannot answer affirmatively, in good conscience, must invest in creating a healthy environment for staff that is rich with the resources that will enable all employees to deliver optimal care and service. Until this is achieved, no amount of promotion will be enough to move a healthcare system to a market leadership position. This is the second in a series of three articles that moves readers from broad marketing strategy to specific applications. The first article laid the foundation for developing a market-driven strategic plan; the third will focus on using professional certification as a marketing tool.

Hospital Administration↗

PubMed2002

[A new organizational model of hospitals and law].

One of the more important legislative news in Italy is the company management of the National Health Care. The Health Care System has a long time budget and a yearly time budget, which allow to achieve some objectives identified inside an organizing system, based on Departments and their Directors. Another point is the competitivity among public/public and public/private structures. The problem of the penal responsibility of the medical doctor and staff is discussed.

Hospital Administration↗