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In the mid-1920s, applied (and theoretical) psychologists in many countries turned from studying elementary abilities to studying character or personality. This article examines this shift within the offices of the German labor administration, which aimed to place all German youths in appropriate jobs. Contrary to recent works on the history of psychology, which have emphasized the importance of cultural context, this article explains the turn to characterology in terms of German industry's evolving production strategies. As German companies developed a niche in flexible production, they came to value the highly skilled worker, who needed such character qualities as reliability, diligence, and conscientiousness. The article thus argues that historical analyses of applied, and perhaps even theoretical, psychology should also consider political economy as a potentially important context.

Economics, Medical↗