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PubMed · 500048

How to evaluate a PR program.

D A Sutula
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Abstract

A missing element in public relations programs is evaluation. This article describes how to evaluate the effectiveness of a program by developing measurable goals and objectives.

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Evaluation Studies as TopicGoalsHealth EducationHospitalsPublic RelationsUnited StatesJournal Article

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D A Sutula. 1979-12-16. How to evaluate a PR program.. https://pubmed.ncbi.nlm.nih.gov/500048/

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