Imaging.

Abstract

Medical imaging has been--for decades--a highly profitable business for hospitals and imaging equipment manufacturers. But new circumstances are having an impact on the industry: Profits are no longer pouring in, and decision-makers are adjusting their strategies in response. Hospitals are discovering that they must closely monitor their radiology departments' financial performance to compete effectively in this tougher environment. At the same time, they're developing new business arrangements to help claim and protect their share of the medical imaging market. Meanwhile, clinical researchers are expanding the boundaries of imaging technology, leading to competition among modalities for market share. Changed technology and new financial considerations are combining to make hospitals' medical imaging investment decisions increasingly complex.