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PubMed · 16821663

Polio communication.

Michael Galaway
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Abstract

Substantial investments are being made in the area of communication and social mobilisation to interrupt transmission of wild poliovirus. A number of organisations with active support from the Government of India and various state governments are implementing activities to raise awareness and encourage all families to immunise their children. A mass media campaign is the most recognised health promotion effort on media. Mass media efforts are being backed by intensive social mobilisation and interpersonal communication efforts in polio-endemic states. Advocacy and editorial media environment are key elements of the overall communication approach, creating a conducive environment for the polio programme.

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AwarenessChildChild, PreschoolCommunicationHealth EducationHumansIndiaMass MediaNational Health ProgramsPoliomyelitisSocial MarketingJournal Article

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Michael Galaway. 2005. Polio communication.. https://pubmed.ncbi.nlm.nih.gov/16821663/

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