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PubMed · 15526436

Improving menu categories.

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Abstract

No matter how good a site's navigational tools, site visitors will not use them if the menu categories are ambiguous. Users have to know what to expect when they click on a particular menu item. If the categories are not intuitive, users will have to resort to the site's search engine, ignoring the entire structure. The Pennsylvania Medical Society site (http://www.pamedsoc.org) had been plagued with poor menu labels until it took a step back and improved them.

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Consumer BehaviorHumansInformation Storage and RetrievalInternetMarketingOrganizational Case StudiesPennsylvaniaSocieties, MedicalUser-Computer InterfaceJournal Article

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2004. Improving menu categories.. https://pubmed.ncbi.nlm.nih.gov/15526436/

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