PubMed · 14635821
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Arthur G Lipman. 2002. Complementary and alternative medicine.. https://doi.org/10.1080/j354v16n04_01
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This paper emphasizes how marketing can make a difference in repeat donations by volunteer blood donors, since the greatest challenge for health institutions is to maintain and increase blood donation. In this context, understanding volunteer donors' motivations is highly important, and the studies reported here demonstrate that several variables are relevant to blood donation. The huge number of patients in need of blood transfusions and the lack of sufficient blood and blood products justify the interest in this study, considering both donors' and blood banks' perspectives. Moreover, recognition of the importance of actions and orientation for donors is fundamental for developing a marketing strategy. It is thus relevant for health institutions to identify donors' actual needs and wishes.
The Student Forum, a new section of PLoS Medicine, is a space where medical students from across the world can exchange ideas about the critical issues affecting health and health care from their unique perspective.