PubMed · 12140957
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W Wayt Gibbs. 2002. Saving dying languages.. https://doi.org/10.1038/scientificamerican0802-78
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The authors hypothesized that because the causal theories of East Asians were more holistic and complex than those of Americans, the amount of information considered before making a final attribution would be larger for East Asians than for Americans. This hypothesis was supported through 4 studies. When participants attempted to explain a deviant behavior (Study 1) or a prosocial behavior (Study 2), Korean participants took into consideration a greater amount of information than did either American or Asian American participants. Study 3 replicated the findings of Studies 1 and 2 within each culture. Finally, Study 4 established a link between the present findings and past research on culture and attribution. Namely, Study 4 found that Koreans made more external attributions than Americans because Koreans considered more information than did Americans.