Develop stakeholder relationships with focus groups.

Mary Ellen Campbell; Carol L Bruneau

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PubMed · 12048754

Develop stakeholder relationships with focus groups.

Mary Ellen Campbell·Carol L Bruneau

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Abstract

Because of the current competitive climate for funding and volunteers, health care philanthropies are increasingly concerned about cultivating stakeholders. Today's focus is on long-term relationships with stakeholders, rather than on short-term fund raising. Using focus groups--a discussion about a particular topic, involving eight to 12 participants lead by a moderator--is an efficient, cost-effective way to cultivate stakeholders.

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Focus Groups Fund Raising Hospitals, Voluntary Humans Interpersonal Relations Interprofessional Relations Motivation Organizational Objectives Planning Techniques United States Journal Article

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Mary Ellen Campbell, Carol L Bruneau. 2002. Develop stakeholder relationships with focus groups.. https://pubmed.ncbi.nlm.nih.gov/12048754/

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