Implementing an outreach program.

Abstract

Outreach programs are providing solutions to the problems of finding new revenue sources and dealing with under-use of equipment. What better way to increase monies than to attract new clients? How much more efficient can you be than to ensure that your instrumentation is used to capacity? Before you hang up your banner and declare yourself open for outreach business, ask yourself a few questions, suggested by those who are doing outreach and have prioritized the necessities for success: Can we geographically make this work (turnaround time, courier systems)? Will others want to partner with us (Are we reputable? Do we add value to our service?)? Will our administration support this effort (funds and manpower, as well as verbal endorsement)? We have the machinery--do we have the staff to do this? Is our staff customer-service oriented? Are we prepared to handle additional compliance/billing issues? In short, you need a plan. This Template Topic offers a checklist for the essential components of outreach programs, allowing you to inventory your readiness for such an endeavor or, if you already are involved in outreach, to take stock of your current situation and acknowledge areas for improvement. Pay particular attention to staff concerns. Those on the front line, interacting with patients/clients, can make or break an outreach program. This Template Topic will provide the support you need as you reach out to new initiatives and opportunities to strengthen your business and your importance to your medical community.