PubMed · 10245384
How one hospital started new development program.
Abstract
Starting from "scratch," this development director was able to expand her hospital's annual giving program from $1 to $100,000 last year. It took ten years to reach that goal, but the success of this program has lessons for all institutions starting a fund raising department.
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D L Umana. 1980. How one hospital started new development program.. https://pubmed.ncbi.nlm.nih.gov/10245384/
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