@misc{indiciaeb0c7d12ecb2f,
  title = {Developing a market orientation.},
  author = {A Hallums},
  year = {1994},
  doi = {10.1111/j.1365-2834.1994.tb00134.x},
  url = {https://pubmed.ncbi.nlm.nih.gov/7952696/},
  note = {Source identifier: 7952696}
}