@misc{indiciae692c8bfd2310,
  title = {Effects coding in discrete choice experiments.},
  author = {Mickael Bech and Dorte Gyrd-Hansen},
  year = {2005},
  doi = {10.1002/hec.984},
  url = {https://pubmed.ncbi.nlm.nih.gov/15852455/},
  note = {Source identifier: 15852455}
}