Internet minimal group paradigm.
Over many years, social psychologists have sought to understand what causes individuals to form themselves into groups. Initially, it was believed that groups were formed when people bonded around a common goal. Later, it was found that, when individuals were divided into groups on a random basis, this in itself was sufficient for them to feel part of a group and show a preference for their own group over others. Since the environment in cyberspace is different from that of the offline world, for example, there is no physical proximity between participants; it may be assumed that it would be difficult to achieve feelings of affiliation among potential or actual group members. This pioneer study seeks to discover which components are requisite to the creation of a group identity among individuals surfing the Internet. For this experiment, 24 people were divided into two Internet chat groups according to their intuitive preference in a decision-making task. It was found that group members perceived their own group performance as superior on a cognitive task as compared with that of the other group. These results demonstrate that for surfers, the Internet experience is very real and even a trivial allocation of people to a group is likely to create a situation of ingroup favoritism.