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W Wippich

Publications and source records attributed to W Wippich.

25 records · Page 2Linked to original sources

[Effect of divided attention on explicit and implicit aspects of recall].

If subjects have to form word images before spelling a word from the image, results of a repetition of the spelling test reveal a reliable priming effect: Old words can be spelled faster than comparable control words, reflecting a form of implicit memory. We investigated whether this kind of repetition priming remains stable under conditions of divided attention in the study phase. The subjects had to spell meaningful words, meaningless non-words, and non-words that were meaningful with a backward spelling direction (troper, for example). In the testing stage, recognition judgments as a form of explicit memory were required, too. Divided attention in the study phase had a negative effect on explicit memory, as revealed by performance on the recognition task, but had little effect on implicit memory, as revealed by performance on the repetition of the spelling test. A further dissociation between implicit and explicit memory showed up as meaningful words were recognized much better than non-words, whereas implicit memory was uninfluenced by the meaningfulness variable. The disadvantage of backward spellings was not reduced with non-words (like troper) spelled backwards. Finally, we analyzed the relations between spelling times and recognition judgments and found a pattern of dependency for non-words only. Generally, the results are discussed within processing-oriented approaches to implicit memory with a special emphasis on controversial findings concerning the role of attention in different expressions of memory.

Adult↗

Unconscious gender bias in fame judgments?

In two experiments the conditions of, and the processes leading to, gender biases in fame judgments were investigated. In Experiment 1, the gender bias was not reduced in a condition that alerted participants to the gender of the names. In Experiment 2, participants' sex-role orientation, but not their gender, was related to the gender bias. The process dissociation procedure was used in both experiments in an attempt to separate conscious and unconscious memory processes contributing to the gender bias. Using L.L. Jacoby's 1991) original measurement model there appeared to be evidence for unconscious influences on the gender bias in fame judgments. Unfortunately, this evidence disappeared when a model was used that takes guessing and, hence, response biases into account, which confirms that measurement models that ignore response biases in the process dissociation procedure may lead to erroneous conclusions.

Adult↗

Investigating fame judgments: on the generality of hypotheses, conclusions, and measurement models.

In this article, we try to clarify some of the issues raised by S.C. Draine, A.G. Greenwald, and M.R. Banaji (1996) concerning our investigation into the gender bias in fame judgments (A. Buchner & W. Wippich, 1996). First, we did not test the general hypothesis and did draw the general conclusion that Drain et al. suggest we did. Second, we did did not reject M.R. Banaji and A.G. Greenwald's (1995) assumptions about the familiarity of male and female names in the fame judgment task, but we showed how one could have come to reject it using a widespread measurement model for the process dissociation procedure. Third, we argue that the processes which Draine et al. suggest should also be included in the measurement model we used are probably negligible, and if they are not, then the validity of the results of a number of fame judgment experiments must be called into question. In general, however, we agree with what seems to be the main message of M.R. Banaji and A.G. Greenwald's (1995) research, namely, that social categories have to be considered whenever priming is investigated within a social domain.

Female↗