Accountability: direct response helps marketers.
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Evaluation Studies as Topic↗
Biomedical subjects
T Droste
Publications and source records attributed to T Droste.
Nursing, medical staffs critical to admitting doctors.
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Attitude of Health Personnel↗
Surveys: more small businesses offer insurance.
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Data Collection↗
Product-line management: misunderstood, feared.
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Hospital Administration↗
New IRS code may limit employee benefit packages.
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Data Collection↗
Tackling the nursing shortage through marketing.
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Career Choice↗
Passion, compassion: managing quality through good customer service.
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Community-Institutional Relations↗
HMOs: employers shed casual attitudes, contracts.
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Decision Making↗
Benefit trends: fewer incentives for outpatient.
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Ambulatory Care↗
Charity care: tell the public, save tax status.
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Charities↗
CEO uses video to recruit physicians to northeastern Kentucky.
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Hospital Bed Capacity, 300 to 499↗
Focus groups provide insight into marketplace.
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Group Processes↗
Quality care: elusive concept deserves defining.
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Health Benefit Plans, Employee↗
Paying to keep employees healthy.
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Health Benefit Plans, Employee↗
MIGs: demo projects privatize health care.
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Delivery of Health Care↗
Ad agencies gain in health care knowledge.
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Advertising↗
Want a good agency? Be a good client!
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Hospital Administration↗
Survey: 28% of hospitals have sales staffs.
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Data Collection↗